MORE ONLINE CASINO WHITE LABELS

24 August 2007

Now Total E Soft gets in on the white label action

You could be forgiven for thinking that the online gambling market was already saturated with far too many low-end and unidentifiable white label casinos, and certainly the player community seems unimpressed by the concept which has its player dangers. But that has not stopped the latest entrant into the market, Total E Soft from pressing ahead.

White labels - providing cheaper, fully serviced and managed gambling websites that leave the owner or affiliate free to concentrate on marketing - have been around for some time, and with mixed results from a player safety perspective. The Gibraltar-based St Minver network, for example generates few complaints and appears to diligently check out and monitor its clients. Other groups have been less successful, wreaking havoc with player trust by relentless spamming and other deceptive and unethical conduct.

Total E Soft is offering a white label deal that includes over 100 games covering all the popular genres. Jonathan Francis of Total E Soft says, "It has taken 18 months of hard work by our dedicated team to produce what we believe is the premier White Label online casino software.

"We are aiming our products at entrepreneurs and small businesses, which may not have hundreds of thousands of pounds [sterling] behind them, but would like to become involved in the online gaming industry for a more moderate investment," he added.

"We are taking the lead in this area by eliminating licensing fees, hosting fees and all annual fees, so the client knows that the price they pay initially is the only money they will ever have to pay. We have taken out all the hassle and worry for the client, so they can concentrate on promotions and marketing, and not have to think about meeting monthly targets," Francis concluded.

Online Casino News courtesy of InfoPowa