GAMBLING ACT A BIG BOOST FOR BRIT ADVERTISING
24 August 2007
Significant demand for television advertising has
been building
New UK government rules for the advertising of
gambling services (see previous InfoPowa reports) have
been generating increased interest by gambling companies
and could be about to give the UK broadcasters a welcome
financial boost.
From the first of next (September) month television
advertising in particular will be more open although
still subject to content and screening time constraints.
And there are apparently plenty of firms looking to take
advantage of the opportnity to showcase their services.
Advertising news media are reporting interest from major
online and offline companies, including Party Gaming,
Betfair and Full Tilt Poker, who apparently intend to
start almost immediately and more traditional bookie
firms like Ladbrokes which have October television
schedules in mind.
Television media spokesmen have estimated that the
increased interest will translate into a 9 percent
growth in advertising revenues for September in
comparison with the same period last year, and that
momentum will be maintained going forward.
TV companies, gloomily contemplating a trough in
advertising income this year, are now confident that
2007 revenue will be up on 2006, reaching approximately
GBP 3.35 billion.
Online Casino News courtesy of
InfoPowa
More news here.
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