OSCAR TO CONSULT FOR BETFAIR

17 August 2007

Experienced ex-Virgin Games exec to advise on branding

The former managing director of Virgin Games, Oscar Nieboer has been inspanned by online gambling group Betfair to consult on branding matters.

Nieboer will counsel the firm on brand expansion strategies in time for the implementation of the Gambling Act 2005 in the UK next month. He will additionally give Betfair the benefit of his experience in developing a marketing plan that will capitalise on the availability of wider advertising opportunities, including television, for online gambling companies in the United Kingdom.

Commenting on his appointment, Nieboer said that the Betfair brand is built around integrity. "We're moving forward our plans, obviously with a careful eye on the DCMS since Gordon Brown's appointment, but we have booked our airtime and are proceeding in line with the legislation," he said.

Nieboer directed the successful launch of Virgin's online betting and casino business, and the experience will enable him to oversee Betfair’s extensive gaming portfolio, which includes the brands Betfair Poker and Betfair Casino.

Online Casino News courtesy of InfoPowa