ONLINE GAMBLING SERVICES FOR TOP BRIT TABLOIDS

17 August 2007

Ladbrokes to provide exclusive sportsbetting and poker online for The Sun and News of the World

Ladbrokes will be boosting its online presence and player base soon following an agreement signed this week to provide Internet sportsbetting and poker services to two of Britain's biggest and most recognised tabloid newspapers.

The exclusive partnership deal with The Sun and The News of the World newspapers will see Ladbrokes being recognised as the official gaming partner of TheSun.co.uk and the Newsoftheworld.co.uk, which will offer co-branded online betting and gaming powered and operated by Ladbrokes.

The Sun’s popular and pulchritudinous Page3.com site is also included as part of the deal and will be used to promote the new gaming services.

Amy Copeland, Head of Commercial Development at News Group Newspapers, publisher of the tabloids, commented: “Ladbrokes is an ideal partner as, like us, they are a world-leader in their field and share our red banner. This new partnership means all our customers can access a suite of betting and gaming services using the same account, which is better for the customer and enables us to cross-promote our products more effectively.”

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