AND PADDY POWER TEAMS UP WITH BOSS MEDIA

17 August 2007

Ireland's biggest bookie chooses Swedish software

Boss Media, the Swedish gambling software developer and turnkey provider has inked an agreement with Ireland's biggest bookie - Paddy Power - to supply a multi-lingual online casino in the near future.

The online casino will be based on Boss Media's latest casino platform including a sophisticated back-office tool-kit that will be integrated with Paddy Power's existing customer base and payment solution, enabling cost effective communication with the established player database, says CEO Michael Hallén.

Paddy Power has a strong online presence in the Irish and UK markets as a public company with a dual listing on the Irish and UK stock markets and turnover in 2006 of Euro 1.8 billion. It operates over 220 retail betting shops between Ireland and the UK in addition to an extensive online portfolio of services, which include fixed odds sports betting, poker, fixed odds games, casino, bingo, financial trading, lotteries, skill gaming and auctions.

"We are delighted to welcome Boss Media to our stable of top class software partners, with their strong European heritage and professional attitude we are looking forward to a long and successful partnership," says Graham Keating, Head of Casino and Games at PaddyPower.

Online Casino News courtesy of InfoPowa