888 JOINS ANTI-FRAUD INFO POOL

10 August 2007

Fraud management a priority at Gibraltar-based gambling group

The major online gambling group 888.com has improved its fraud defences by joining the anti-fraud group Ethoca Limited, which pools data from its partners in order to help them screen out fraudulent transactions.

Ethoca tracks information between companies processing remote transactions by Internet, phone, fax or mail.

"As fraud and other unwanted activity grow in size and sophistication, businesses need to stay ahead of the curve," Ethoca CEO Andre Edelbrock commented. "Ethoca enables them to do that by sharing their fraud experience for mutual gain in a manner that safeguards their proprietary customer data at all times, but respects and protects player privacy."

Ethoca's partners/clients are connected by member-supplied customer transaction information, which is kept secure to protect the privacy of customers and businesses. Though the companies pooling the data are often competitors, fraud is a danger for all and is thus an area where cooperation benefits everyone.

"Taking care of our customers has been one of the cornerstones of 888's success and an area where we have set high standards in terms of responsible gaming and fraud prevention," said 888 CEO Gigi Levy. "The Ethoca membership allows us to be at the forefront of our industry by enhancing our high anti-fraud standards and reinforcing 888's position as one of the most responsible online gaming operators."

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