Iberian possibilities for soft games agreement

In an agreement that will enable Spanish and possibly other Latin markets to access its games, UK soft gaming company Million-2-1 has signed a new licence deal with Grupo Melflur.

The Spanish telecommunications company will allow Million-2-1 to offer its SMS games throughout Spain and Portugal for an initial contract period of a year. There are also plans for the agreement to be extended throughout South America, and for a TV partnership.

Games include Million-2-1’s How Lo? and HowHot?. HowHot? is a new offering involving a treasure hunt with multiple prizes behind puzzles. Million-2-1 is aiming to take advantage of the continued growth in text messaging in the Spanish-speaking market.

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