NEW PRODUCTS FROM BETTORLOGIC

10 April 2009

B2C and trading offerings launched
 

Bettorlogic, the form analysts firm backed by respected industry veterans Andrew Black and Nigel Payne, has announced the launch of two major new additions to its expanding product range.

Form Lab PRO is Bettorlogic’s first B2C subscription product – aimed at high-end football bettors – allowing them to model almost any pre-match or in-play scenario – across all of the major domestic soccer leagues. Always relevant to the major betting markets, Form Lab PRO will answer questions like – what’s Everton's away record under David Moyes when they’ve just lost at home – or what’s Valencia's win record when drawing after 60 minutes against top-half teams.

Trader Lab – Players is Bettorlogic’s first trading product, aimed at compilers of major sports-books and analysing the impact of individual players, player combinations and team formations in a way never done before. The products unique analytical capabilities will amongst many other things, confirm Liverpool's most effective defensive combination, the real key to Barcelona games going +3.5, Inter beating bottom-half teams - and compare Aston Villa’s home performances 4-5-1 and 4-4-2.

Mike Falconer - Bettorlogic CEO says: “Bettorlogic’s white label form labs have proven extremely popular with sports-books and their customers since their launch in October. Our PRO and Trader range take us into two additional and important markets – and allow us to broaden the ways we can apply our analytical expertise and technology. They’re another example of the new standards we’re trying to set for sports-books, media-owners and bettors alike.”

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