OLA, BINGO OLE!

3 April 2009

Cashball launches a new Bingo site into the Spanish market

 

Following the growing trend among Internet gambling software providers to supply themed games based on popular movie, video game and comic series, mobile gambling provider Probability plc has inked a licensing deal with FremantleMedia Enterprises.

The multi-year, non-exclusive agreement involves a number of popular entertainment show brands as the basis for creating mobile phone slot games, including The X Factor, The Price Is Right, Play Your Cards Right, Blankety Blank, Sale Of The Century and Hole In The Wall.

Probability will develop and distribute mobile slot games based on these popular titles to its mobile gambling customers.

Commenting on the agreement, Charles Cohen, Probability CEO, said: "We are delighted to have been able to secure the rights to these fantastic TV brands from FME. Slots are our most popular and profitable product segment, and I am confident that games based upon these brands will add significantly to our offering. The brands themselves are instantly recognisable and inspire loyalty and affection from the public. We're looking forward to realising them as a fantastic mobile gambling experience."   Cashball Limited and its software provider NYX Interactive have entered the Spanish online bingo market with the launch of BingOlé.com. This is the first international platform to be launched within the Isle of Man gaming licence for both Cashball and NYX, working together to create an international organisation to handle new markets and products.

The new Spanish brand will appeal to the Spanish traditional bingo culture and is the first step towards an international expansion for the company, a company statement announced.

Cashball is a subsidiary of Bonnier Lottery AB, which operates the second largest online bingo site - Bingolotto.se - in Sweden with the beneficiary Folkspel. Bingolotto is arguably the most recognised traditional bingo brand in Sweden, and its land based draws have been broadcast on national TV since 1991.

Marcus Forsell, a director of Cashball Ltd., commented: “This is the first international launch for Cashball. We have a strong product and an ambitious business plan and together with NYX Interactive, our system and technology partner, we have high expectations for the future development of our international business."

“This is the first out of many commercial launches to be done via our network and technical hub in the Isle of Man” said Staffan Lindgren, CEO of NYX Interactive. “We are confident that we have a strong product offering to the market and with the strength of Bonnier we see many future successes in several product areas and markets”.

Online Casino News Courtesy of Infopowa

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