INSPIRED SIGNS VIRTUAL RACING DEAL WITH WILLIAM HILL

3 April 2009

British online bookie group joins a client list that includes Gala Coral

 

Inspired Gaming Group, a provider in the Open Server-Based Gaming market, has signed a deal with William Hill plc to supply its Virtual Racing Platinum product across the entire estate, reports Reuters news service.

A company spokesman said that Inspired's Virtual Racing Platinum is the next generation in virtual racing and boasts a host of graphical improvements, such as a choice of weather variations - from snow to sunshine or even night-time - improved horse animation, photo realistic back plates and dynamic advertising hoardings.

The way the horses or dogs interact has also been revolutionised, making it one of the most technologically advanced virtual racing products on the market.

Working with William Hill will help Inspired to build on the GBP 3.5 billion in betting turnover achieved since the Virtual Racing product was introduced into bookmakers in 2002. Gala Coral and 49's Ltd sit alongside William Hill in the trio of outlets offering the Virtual Racing Platinum product with William Hill the first to also offer Virtual Speedway.

Luke Alvarez, CEO of Inspired, commented: "We are very proud to be working with William Hill, the country's largest bookmaker, in rolling out our next generation Virtual Racing product which has been a year in production and is the most realistic version yet."   

Online Casino News Courtesy of Infopowa

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