PLAYTECH ONLINE CASINO DEAL SIGNED WITH BETSSON

18 April 2008

Bespoke product to be delivered to Betsson to complement other Internet gambling products


Betsson, an associate company of the major Swedish public gambling company Cherry Fortragen has commissioned online gambling software developer Playtech plc to supply an online casino product to Betsson, itself one of the largest publicly traded online gambling operators to the European market.

Under the terms of the licence agreement, Playtech will provide Betsson with its download casino portfolio, consisting of over 110 games, and integrate its back-end system, allowing Betsson to effectively manage and maximise the potential of the portfolio.

The bespoke product will be tailored to meet the unique demands of Betsson and will cater for a range of local style games, initially in 11 languages, for players based mainly across Europe. The deal also includes the provision of Playtech's download casino to Betsson's additional brands Cherry Casino.com and Casino Euro.com.

Mor Weizer, Chief Executive Officer of Playtech, commented: "We are delighted to have reached this agreement with Betsson, one of the largest online gaming operators in Europe, and look forward to a productive working relationship."

Thomas Kalita, CEO of Betsson Malta Ltd said: "We are pleased to add yet another quality product to our broad offering. Playtech's proven track record as a software supplier, supported by its wide range of languages is of great value to Betsson especially when expanding into new territories."

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