PLAYTECH ONLINE CASINO DEAL SIGNED WITH BETSSON
18 April 2008
Bespoke product to be delivered to Betsson to
complement other Internet gambling products
Betsson, an associate company of the major Swedish
public gambling company Cherry Fortragen has
commissioned online gambling software developer Playtech
plc to supply an online casino product to Betsson,
itself one of the largest publicly traded online
gambling operators to the European market.
Under the terms of the licence agreement, Playtech will
provide Betsson with its download casino portfolio,
consisting of over 110 games, and integrate its back-end
system, allowing Betsson to effectively manage and
maximise the potential of the portfolio.
The bespoke product will be tailored to meet the unique
demands of Betsson and will cater for a range of local
style games, initially in 11 languages, for players
based mainly across Europe. The deal also includes the
provision of Playtech's download casino to Betsson's
additional brands Cherry Casino.com and Casino Euro.com.
Mor Weizer, Chief Executive Officer of Playtech,
commented: "We are delighted to have reached this
agreement with Betsson, one of the largest online gaming
operators in Europe, and look forward to a productive
working relationship."
Thomas Kalita, CEO of Betsson Malta Ltd said: "We are
pleased to add yet another quality product to our broad
offering. Playtech's proven track record as a software
supplier, supported by its wide range of languages is of
great value to Betsson especially when expanding into
new territories."
Online Casino News courtesy of
InfoPowa
More news here.
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