LADBROKES LAUNCHES NEW 'THRILL BUDS' AD CAMPAIGN
18 April 2008
Adventure the theme of latest GBP 2 million
advertising push
UK gambling group Ladbrokes has launched its latest
campaign, a GBP 2 million initiative crafted by M&C
Saatchi to promote the company's online casino.
Shot in South Africa, the ad. "Climb" drives the
campaign and is the first in a series that show
adventurers pushing themselves too far in their quest
for the ultimate thrill. The tagline, "Quench your
thrill buds," makes the point and attempts to tap into
the emotional thrill of playing online casino games.
Shot in a documentary style, "Climb" is narrated by the
local mountain man Nolbert Fernandez, who tells the
story of his friend Pedro - a man who can't "quench his
thrill buds". Pedro goes to ridiculous extremes to get
his thrills by climbing in increasingly dangerous ways,
which ultimately leads to his downfall.
The mockumentary concludes by suggesting he should have
"quenched his thrill buds" at Ladbrokes Casino.com
instead of risking mortal danger.
Shortly after television advertising was opened up to
gambling advertisements in Britain late last year
Ladbrokes begin running the first nationwide TV
advertising by a major bookmaker with a GBP 5 million
campaign entitled 'café,' again developed by M&C
Saatchi.
The campaign had a tag of "everyone's got an opinion"
and a football flavour, and starred sports personalities
Ian Wright, Lee Dixon and Chris Kamara as well as
Rangers' Assistant Manager Ally McCoist as builders
enjoying a fry-up in a traditional café. TV presenter
Kirsty Gallacher appeared as a waitress, with the
original TV pundit Jimmy Hill, 79, making his screen
comeback as the chef.
Online Casino News courtesy of
InfoPowa
More news here.
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