ENTERTASIA SIGNS UP CRYPTOLOGIC

18 April 2008

Asian company follows 888.com agreement with another major online gambling deal


Fresh from a partnership deal with online gambling giant 888.com (see previous InfoPowa report) Entertasia has signed an agreement with turnkey provider CryptoLogic in which Entertasia will provide CryptoLogic licensees with its Live Dealer software platform. The deal will help licensees to penetrate the Chinese speaking market with relevant online offerings.

Entertasia will initially deliver its Asian gaming platform to one of the best known Crypto licensees, Playboy Gaming. With the launch of the Playboy Asia online gaming site it is creating a brand extension into a new region for the online gambling interests of the renowned global entertainment group.

A CryptoLogic spokesman commented: “We recognised early on that Asia's e-gaming market has vast potential for profitable growth. With Entertasia as experienced and respected partners, combined with CryptoLogic's global reputation for innovation, we are poised to make a major impact, not just in China but across the entire Asian region”.

Jason Chan, the CEO at Entertasia, said: “As one of the leading gaming software developers and providers in Asia we are very pleased with the agreement signed with these branded companies, as this will further strengthen our position in this industry”.

Online Casino News courtesy of InfoPowa