AIRBORNE MESSAGE FOR ONLINE POKER SITE

18 April 2008

"Poker Excitement" is PKR's slogan in helicopter campaign


PKR.com's marketing director Simon Prodger is nothing if not adventurous in his marketing tactics, this week introducing a new airborne campaign to get the PKR message across in big, bold letters.

The 3 D online poker company has commissioned a giant banner three-quarters the size of a football pitch which, when trailed through the skies behind a helicopter, will be seen by millions in the London area.

The company worked with Helicopter Overcity Banner Systems to produce the 25 000 square foot "Poker Excitement" banner which will be used in and around London during major sporting events.

Prodger claims the banner is visible for over 10 miles and with three flights already undertaken, he's pleased with the results, saying: “It’s a pretty awe-inspiring spectacle, and one that no one expects to see. We’ve had reports of sightings from all over London, and people have even been sending in their own camera phone images of the big banner.”

Next time a giant shadow passes over, look up to see PKR's flying advert, especially on April 26 when the next banner flight takes place over central London and Stamford Bridge during the Manchester United vs. Chelsea Premiership match.

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