SMART MOBILE MOVE BY LADBROKES
4 April 2008
Brit betting group will temporarily take over
mobile portal
The UK gambling group Ladbrokes has a bold addition to
its marketing plan for the Grand National horse race
taking place this weekend - it is taking over the busy
home page of the Planet 3 mobile portal for 24 hours.
The bookmaking giant is reportedly keen to extend its
cross-platform presence for the UK's largest single
sports betting event.
The campaign, booked by the mobile agency Inside, comes
hot on the heels of Ladbrokes' first bout of mobile
display advertising, which took place last week in the
run-up to the Cheltenham Festival.
Launched in 2005, Planet 3 is owned by Hutchison Whampoa
of Hong Kong, and claims it is "not a telco, not a media
company, not a technology company, but all three,”
according to CEO Bob Fuller.
Fuller claimed that 3 was the embodiment of convergence,
the long-anticipated coming together of the
entertainment and telecom industries. As Britain’s first
“third generation” or 3G mobile company, 3 had more
experience, and more understanding of what customers
want, than its larger rivals, he said. ITV and Sky
believe that mobile is the future of media, and the BBC
is moving in that direction, he opined.
The device that will put all this entertainment into the
hands of consumers “...won’t be the iPod, it won’t be a
portable games console . . . in time it will be the
mobile phone”.
Online Casino News courtesy of
InfoPowa
More news here.
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