GAMBLING MOVIE TOPS THE POPS

4 April 2008

"21" dominates North American box office returns in its opening weekend


The fascination and excitement of gambling was reflected this week in the outstanding North American box office returns from the newly released movie "21," which recorded $23.7 million in ticket sales in its opening weekend.

The movie tells the true story of a group of MIT math geniuses played by Kevin Spacey, Kate Bosworth and Jim Sturgess who develop a card counting system for blackjack and then take their game to the tables in Las Vegas.

Sony says the initial audience demographics for the film were split almost evenly between men and women and those older and younger than 25.

"One of the coolest things is it really did play to everyone. It got male, female, young, old," Rory Bruer, Sony's head of distribution, told CNBC.

"21" dethroned Dr. Seuss' Horton Hears a Who, which had held the top spot at the box office for two weeks.

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