Hi All,
My name is Dylan Mandrake and I am your LibertySlots casino rep here at CasinoMeister - I apologize for my late arrival. I know everyone probably has a lot of questions, so please bear with me as I go through them all.
Liberty Slots is the first licensee of Wager Gaming Technology, who acquired the software from the former owners. We are not the owners of the software, but a licensee just like an MGS, playtech, or RTG licensee would be. We are in no way related to, affiliated with, or in communication with any of the former software owners casino brands.
In regards to the similarities - we are a new group and felt that using a site template would assist in software recognition amongst players. The music in the casino client was provided by the software company.
We conducted a soft launch/beta test of the casino to ensure everything was running as expected. Our foremost goal is to provide a positive user experience for our players, with excellent customer service, quick payouts and an overall great gaming experience. To conduct this soft launch, we enlisted the services of a third party marketing partner. We did not purchase the lists or have them in our possession, we simply used a partner to market to a target group.
Currently, we do not have an Affiliate Program live; however, we are working diligently on getting one up and running.
If you have further questions or I missed any from here, feel free to contact me here on CM or by email.
Regards,
Dylan Mandrake
Casino Manager | LibertySlots
affiliates@libertyslots.com
This explains a fair bit of the "Deja vue" experience. However, the problem is that the template used was not a generic, but specifically the English Harbour website, and through carelessness some old pages were left in that were VERY specific to English Harbour, and nothing to do with Liberty Slots, such as the old tournament pages detailing past EH events.
This has established a clear connection between Liberty Slots and the defunct EH casino that goes beyond simply being an unconnected licencee of the same software. Through carelessness, a damaging trail of "evidence" has been left that gives the impression that Liberty Slots are directly connected to EH, and are thus expected to make themselves accountable for any loose ends left behind after EH closed down. This has lead to affiliates feeling that the closure of EH, only to rise again by contacting old EH players, was nothing more than an attempt to keep the players, but in "detagged" form, something Grand Prive did a while ago.
It should now be this third party marketing company to have a bright light shone on it, as it appears that it's database is heavily biased towards targetting old EH players, suggesting that it's lists have come from EH, or an ex employee of EH with access to the player records after the closure of the operation.
If the list was NOT formed from "insider" lists gleaned from EH, it should cause marketing to go to ANY player who has a history of showing an interest in online gambling. Currently, ex EH players feel that they are receiving these invites because they played at EH, rather than because they play in general.
What we should be seeing is players who have NEVER signed up with EH also getting their fair share of these invites.
It is possible that Liberty Slots have made a poor choice of marketing company, and not paid much attention to HOW it was going to be able to target it's mailings. There are many such marketing companies that are nothing more than "fronts" for the spamming industry, and of course this means they can promise more than the more ethical marketing companies, and more cheaply.
It should be possible to identify this third party marketing company now that we know this has nothing to do with affiliate spamming. Whatever domains the emails are coming from belong to this marketing company, and how they have been set up should indicate how "ethical" they are.
This is unlikely to placate the affiliates though, as they will feel that the "cream" has already been taken by the "insiders" when the program eventually opens, and may feel they will end up having to work extra hard for less rewards because all the most interested players have already been "head hunted". What will REALLY annoy them is any clear evidence that tagged ex EH players have been headhunted this way, and been signed up before affiliates had a chance to draw them in.
It might not matter for players, but casinos DO care a great deal about the affiliate system. Even Grand Prive realised what a huge mistake it had made by ditching it's affiliates and detagging the players, and recently they have started trying to recruit affiliates prepared to overlook what happened, and give them another chance.
Liberty Slots may find they have an uphill struggle convincing affiliates that they have nothing to do with EH, and are genuinely a completely new operation that just happens to be the first licensing the old Vegas Technology software from it's new owners.