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CASINO WEBMASTER AFFILIATE RESOURCES AND GUIDANCE




On this page, you'll find both guidance and resources for webmastering and being an affiliate. Casinomeister has been online longer than most websites that concern themselves with online casinos. Over the seventeen years, I have been in contact with hundreds of affiliate managers, I've spoken at many interactive gaming conferences, and I have given my 2 cents when my 2 cents were due. I am very keen on the role of the affiliate manager since I am clued into what a player expects. And of course, I'm clued into what webmasters expect as well. I am a webmaster at heart - and my mission has always been to provide my visitors with useful content.

This being said, I have chosen a number of affiliate programs that meet certain conditions:
  • They promote casinos that meet the criteria of "Accredited Casinos".
  • They have a high profile and meet personally with affiliates and webmasters
  • They are responsive and helpful to newbie webmasters as well as to the old timers.
  • They do not implement retroactive terms and conditions to the affiliate program without explicit permission and agreement from the affiliate.
  • In most cases, I have met face to face with the affiliate managers before their programs are listed on this site.

       

    Casinomeister Accredited Affiliate Programs

    Affiliate ProgramCasino PropertiesCasinomeister Awards and Special Notes
    32red Affiliates 32red Casino

    32Red Poker
    Dash Casino
    Nedplay
    Golden Lounge

    32redPlc Best Casino Group 2010, 2014
    32Red - Casinomeister Casino of the Decade 2009
    Casinomeister Casino of the Year 2003, 2004, 2005, 2006, 2007, 2008 2010, 2011,2012, 2013
    32Red Affiliates - Best Affiliate Program 2005

    Probably the most upstanding and trustworthy affiliate program - ever. They have ben involved with Casinomeister since 2003 and have never disappointed us with their diligence and player friendly operation. They are always creating unique and entertaining promotions that our players really appreciate and participate in. Truly one of the best.
    Affiliate Edge Aladdin’s Gold Casino
    All Star Slots
    Buzzluck Casino
    Club SA Casino
    Club World Casino
    High Noon Casino
    Lucky Red Casino
    Manhattan Slots
    Affiliate Edge - Best Affiliate Program 2010, 2011
    High Noon Casino - Best New Casino 2010
    Club USA Casino - Best US Friendly Casino 2008, 2009
    Best Casino Group US Friendly, 2009, 2010, 2011, 2012, Best Casino Group 2013
    All Star Slots - Best New Casino 2009

    Martyn Beacon is the man with the plan at Affiliate Edge - the best affiliate program for 2010 and 2011. Excellent stats and reporting; customer service above par.
    Genting Affiliates Genting Casino
    Genting Casino has been listed as an Accredited Casino at Casinomeister since July 2010. Since this time, there have been virtually no complaints from players - they have always provided them with awesome service and support. Their backend is via Income Access, and the reporting is standard - easy to navigate. Payments are prompt.

     

    Promoting Online Casinos Responsibly

    Getting Started
    Online casino portals have been deemed the current "cash cows" of the Internet. They are herded into the webmaster's cyber coral and happily slaughtered. Unfortunately, too many online casino marketers, promoters, and online casino portal webmasters are attracted to these "cows" simply for the money, no matter what the cost. They promote the wrong casinos for the wrong reasons, and this is not a good thing.

    It is a sad truth: the online casino industry is unregulated and full of crooks. Fortunately for webmasters, most of the crooked casinos don't have a high profile except for the publicity that they receive from some of the leading player message boards and forums.

    Do Your Homework:
    Check the pulse of the industry by visiting a few of the popular online casino message boards:
    Casinomeister
    Affiliate Guard Dog
    GPWA
    CAP

    Lurk for a while and see who is complaining about whom or what. Online gamblers are quick to point out who the rip-offs are, but sometimes have a knee-jerk reaction to bad experiences. Sometimes a shill or two will appear. Take all comments with a grain of salt, and when in doubt, take a look at who the webmasters are promoting. Some of these portals will have their advertising criteria posted. Shoot the webmasters an email for their recommendations. Most of these webmasters are helpful, frank, and honest.

    Look at the casino website with "player" eyes. Would you play there? Does the casino give a fair amount of information concerning who they are, and whom to contact if you have a problem? Download the software and give it a test drive (most online casinos have a "play for free" mode). Call the customer support's toll free number (what, no number? move on) with some bogus problem to see how they react. Once I called a Microgaming casino and explained I was color blind and couldn't tell the difference between red and black in the roulette game. The CSR actually took the time out to describe the number and color of each position. Thumbs up for these guys. And the important thing is, you want to experience what your referred players experience.

    With whom or what does the casino associate themselves? You can get a good feel for this by checking out the logos that are flapping in the breeze on their main page. The bare minimum would be links to their software provider, licensing entity, and ecash provider. If a casino doesn't state somewhere on their website who their software provider is, perhaps they are being secretive for a reason. Bear in mind, there are a number of very good casinos that develop their own software which is not available for licensing (proprietary), and they will normally state this. Logos that are linked to third party "watchdog" organizations should be checked out. Go back to some of the message boards and see what has been posted about any experience players have had with some of the organizations. There are a number of fake "watchdog" sites that have been set up by groups of casinos. In a nutshell, beware of sites that provide disinformation.

    Ethical Concerns of Portal Operators
    Well why should you care? What's the big deal by throwing a few banners up on a website and promoting whomever? Because it is wrong. Webmasters must be accountable and responsible towards their referred players. That's the crux of the matter: accountability and responsibility.

    • This industry is more or less unregulated
    • You are the information provider
    • You should strive on building a good relationship between you and the player
    • Trust is a must
    • Don't be blinded by affiliated greed.

    The bottom line for most people in this industry is to make money = profit. But when failure or scandal occurs, it’s usually the result of a profit driven philosophy. The bottom line should be "the player". Without the player there is no industry. Focus on the player (not the profits) the profits will come.

    Players Needs

    • Safety – they need to know that their private information is private
    • Dependability – they need to know that the casino operation will be there tomorrow.
    • Honesty – the casino needs to do as they say and not use deception to attract players.
    • Fairness – games are fair, promotions are fair, terms and conditions are clear, and when there are problems…the outcome is fair.
    Since affiliates or portal operators refer players to these operations (good or bad), there is a certain level of responsibility that portal operators must assume.

    Assisting Players
    Players Can Be Problematic. If you receive player complaints, bear in mind that player fraud is rampant. Treat any posting in message boards with a grain of salt. Many posters are attempting to blackmail casinos. Be careful who you align yourself with. When in doubt, feel free to ask me for assistance.

    Webmaster Resources

    SEO
    SEOchat.com

    Stats Tracking
    Stat Counter.com is useful and free

    HTML and Scripting
    Hotscripts.com/ a crapload of free and commercial scripts.
    Asp Free great resource for scripting issues.
    Web Monkey Web Developers Resource

    Other Tools
    http://www.roboform.com Generate forms and passwords.

    Message Boards
    Casinomeister Casinomeister's Webmasters' Corner
    PC Answers Excellent forum for webmasters.
    Webmaster WorldNews and Discussion for the Web Professional

    Creatives
    Webmonkey Tutorial on Web Animation

    Legal and research:
    US Copyright Laws Copyright information
    US Patent and Trademark Office Trademark and Patent information
    Whois Whois Lookup
    Way Back Machine - Website Archives
    DNS Stuff Look up DNS and IP addresses
    Copyscape Who is ripping you off?

    Misc:
    Thiefware.com Scumware and other topics of evil


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