Despite the negative exposure, time is a great healer. They are helped by having those "superstars" on the team, and it these high profile players that bear a lot of responsibility by endorsing these operators DESPITE knowing what went on. Their regulators assisted by allowing a "whitewash" to take place, making it even easier for the healing process of time to be effective.
It will be far harder to "heal" long standing board members though, who remember the scandals so well that the names immediately bring to mind the cheating before it even brings to mind anything else about them. I know very little about this pair, but I DO recall the cheating scandal every time their names are mentioned.
Their next step may be to change their names completely, even the software - this will be hard enough to track for casual forum members, and will remove any chance that casual checks on their new name will bring up threads from their past (until that is, experienced members post a few threads creating links between the old and the new for Google to collect).
I do not recall any coverage here in the UK about this scandal, so whatever coverage there was must have been confined to "special interest" programming, and the inside pages of newspapers. This means many new to online poker will have no idea about this, and are likely to judge the brands on the present.
The near destruction of the Prima network, with the attendant scandal of players losing EVERYTHING they had in their accounts probably eclipses the cheating that went on with the AP and UB skins, and they are probably now picking up the debris of poker players who lost everything with Prima, perhaps twice over (Tusk and then Eurolinx), who are looking for an alternative network with a big enough existing player base.
There may also be a bit of disillusionment, of the form "cheating is everywhere", so players will feel they are asking too much to find a "perfect" network, and accept the risks, and maybe overestimate their ability to spot if they themselves are being cheated.
The scandal of poker bots has NOT dented the wilingness of players to play, indeed many feel they have an advantage over the bots, and relish cleaning them out if they spot them. Poker operators are very concerned about bots, doing everything they can think of to detect and deter, but they do not seem to be losing the confidence of players, even though they are by no means catching all the bots and colluding players, who are engaged in an "arms race" to develop ever better bots and means of colluding to evade detection.
Empty Fruities Astern Capt'n
Back to port for unloading.
Full Sails - before we get raided ourselves.
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