From the free dictionary:
n. One who poses as a satisfied customer or an enthusiastic gambler to dupe bystanders into participating in a swindle.
Slang a confidence trickster's assistant, esp a person who poses as an ordinary customer, gambler, etc., in order to entice others to participate.
So basically if a casino offers me $ for every sucker I get to sign up, then I go into the forum and talk about how great the casino is, how wonderful they treat me and how easy and fast it is to cash out, I'd be a shill. Or if I worked for or owned the casino and pretended to be a player.
Didn't you ever see any movies with the snake oil salesman, he'd have several 'shills' in the audience who pretended to be blind or lame etc, and one swallow of the magic juice and "oh my he's cured!" and all the rubes would run up waving their dollar bills. Then later they'd all meet up and the shills would get their cut, and off they'd go to the next town.
"I feel sullied and unusual" - Captain Jack Sparrow
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