Bad Marketing or Misunderstanding invite? Opinions Please.

[silcnlayc]

I received this today in the mail and I said, to myself after opening the letter. How nice that they still remember me. I go to install the casino and try to redeem the coupon and it denies me, not once but twice.

I scratch my head, re-read the invite and say to myself..hmmm..nowhere does it say for "new player or "new account" or anything such ..so I go to live chat and they check out my request of redeeming the coupon manually and they then say...sorry..you are not a NEW player..I say...excuse me? No where on the letter does it state this ..please show me where it says this. The live chat gentleman says this promo is for new accounts and players only, sorry! I say, it was bad marketing and should be honored the way it was offered...Was I wrong?

I say thank you and start thinking..did I read it wrong? Did I misunderstand the letter? They sent it to me and my address so....I felt it was very bad marketing and ......ahh welll....same ole same ole...I guess.

I would like some input if you will, and let me know what you read in the letter.

Thanks.....
club.JPG.

[Repro]

I think if they sent you this by mail they already know you as a player. In that case they should give you the bonus. You are also right that it doesn't say "new players only".

[missmichelle]

I think they should honor it. They already know you have an existing account and it doesn't say for New Player's only.

Michelle

[Osloking]

how can they have your name and adress and your acount nr and say later this is only for new coustomer thats sounds not logic. they should pay it.

i have my self got this kind a promo from red flush, they sent me free bonus and it was to new acount only, really retarded promo...

[funeral979]

It looks to me like a personal code, so I would think it was meant specifically for you.

That being said....the way the letter is worded, it appears as it was geared for someone who has never played there before. Especially as it invites you to claim their FIRST deposit bonus.

I guess you could look at it either way

[jod5413]

I have gotten these before, too. It is poorly worded, even if the letter does "hint" that you are a new player. I know they will not honor it, but it really IS poor marketing, IMO. I guess we need to get in touch with support over any and every offer we get before we go for it. Someday, this crap will stop, and regulation will help keep things simple and honest.........sigh

[KasinoKing]

The first sentence of the letter clearly indicates it is aimed at new players IMHO.
Also, at the bottom it says "please check T&C's" and/or contact CS if you have any queries.
I can't really see any issue with this letter other than I agree they should NOT be sending it to existing players.
So yes, it is bad marketing practise.

I get these sort of things all the time (with CDs enclosed) for casinos I already joined.

KK

[Nate]

I would agree that this is geared at NEW Players. Club World IMPO wouldn't even have the integrity to honor it.... Squash it and throw it away.

Don't even bother with the 'Contact CS' because what they say doesn't really mean anything. It's a Poor marketing attempt and issues like these should be screened before they are sent out.

Nate

[zap987]

They should honor the bonus and take it out of the affiliates account.

[vinylweatherman]

It's SPAM, clear and simple. It is dressed up to look as though you were PERSONALLY invited by the casino manager Lauren, which is where the confusion starts. Although it implies it is for new players, the only LEGAL way CWC could have your details is from your registration of your existing account, so this is "bad marketing" at best. This is not something one would expect from CWC, however there are many posts saying they are "going downhill", and carelessness like this only serves to reinforce this impression. They could have LOST this existing player, who was clearly tempted to reinstall the casino on the strength of this offer, only to find they had wasted their time. This means any future letter is LESS likely to entice them back, even if they ARE eligible next time.

This is not the first time that players have received a supposed "personal" offer direct from Lauren, only to find they are not eligible. This has lead to speculation that "Lauren" is not actually a real person, but something made up by marketing in order to "personalise" the player experience. This is a common trick used by big companies, and some have been embarrassed when such promotions backfire, and customers complain. The media starts asking questions, and of course seeks an interview with the manager who's name appears on the offer, only to find they simply don't exist.

Such problems arise because casinos insist on contracting out postal marketing, so screw-ups like this are inevitable, however it is the CASINO that gets the blame, not the faceless PR/marketing company they employed. eMail marketing is mostly the work of affiliates, and spam is a common ocurrance, leading to many players receiving offers they are not eligible for.