More white labels

[jetset]

MORE ONLINE CASINO WHITE LABELS

Now Total E Soft gets in on the white label action

You could be forgiven for thinking that the online gambling market was already saturated with far too many low-end and unidentifiable white label casinos, and certainly the player community seems unimpressed by the concept, which has its player dangers. But that has not stopped the latest entrant into the market, Total E Soft from pressing ahead.

White labels - providing cheaper, fully serviced and managed gambling websites that leave the owner or affiliate free to concentrate on marketing - have been around for some time, and with mixed results from a player safety perspective. The Gibraltar-based St Minver network, for example generates few complaints and appears to diligently check out and monitor its clients. Other groups have been less successful, wreaking havoc with player trust by relentless spamming and other deceptive and unethical conduct.

Total E Soft is offering a white label deal that includes over 100 games covering all the popular genres. Jonathan Francis of Total E Soft says, "It has taken 18 months of hard work by our dedicated team to produce what we believe is the premier White Label online casino software.

"We are aiming our products at entrepreneurs and small businesses, which may not have hundreds of thousands of pounds [sterling] behind them, but would like to become involved in the online gaming industry for a more moderate investment," he added.

"We are taking the lead in this area by eliminating licensing fees, hosting fees and all annual fees, so the client knows that the price they pay initially is the only money they will ever have to pay. We have taken out all the hassle and worry for the client, so they can concentrate on promotions and marketing, and not have to think about meeting monthly targets," Francis concluded.

[Mousey]

wreaking havoc with player trust

I don't like the white label concept, don't appreciate the need for white labels (from a player standpoint), and do not like seeing these damn white label casinos multiplying like flies on a carcass....

[goldeninternetc]

I don't like the white label concept, don't appreciate the need for white labels (from a player standpoint), and do not like seeing these damn white label casinos multiplying like flies on a carcass....

I share your opinion in some way. But I am afraid there is nothing that can be done. (yet)

But, as you all know, I have four white label casinos on four of my domains. I have made all possible efforts to make them the best they can be. I have signed an official and legal binding contract stating that the casinos are operated 100% legal and that the player is FULLY looked after the way they should be. This does not only mean I HAVE TO STICK TO THE RULES, but ALSO THEY HAVE TO.

While the software is powered by Microgaming and regulated by Playshare partners, one could assume this is well looked after. I went further than assuming. I made sure it was by signing the legal contract.

I felt that there would and should be no problem operating a white label casino that is well organized and operated by a certified casino company like for instance Playshare partners.

The casinos I have running on my domains are 100% arranged by Playshare partners and powered by Microgaming as you all know. (See: http://www.casinomeister.com/forums/...ng+white+label)

Also, I feel like this: If you decide to play today in one of the casinos listed on for instance http://list.playsharepartners.com/ and apply for a welcome bonus, you should be able to get it.

If you want to play in another casino listed on that list the day after, you should once more be able to receive a welcome bonus.

Why? Well, Because for the player point of view, you are playing in another casino. Nobody is able to smell on forehand that you are playing in a casino with just another name... but still is the same casino.

Now, if you do not like the white label concept and do not want to play in them or you refuse to play in them, you should know who is white label and who is not.

This is the info I can share in order to prevent anyone who does not want to play in a white label casino and does not know about them.

Other white label casinos that where offered to me:

Casino project Powerpoint presentation (be the dealer): http://www.CasinoProject.com/downloa...esentation.pps

Very easy to sign up with them. No requirements as far as I know. They state all is well organized. I feel that it is not. But this is my personal opinion due to the communication I have received form them. Also, there is no list of partners easy to be found. Maybe Brian can look into getting a list of them and post it on the forum for all to view.

Turnkey gaming (Playunited)
http://www.turnkeygaming.com/turnkey_solutions.html

As it was very easy to sign up for one of these casinos, I assume there are many of them around. I see no list of partner casinos. Maybe Brian can look into getting a list of them and post it on the forum for all to view. They are an earnunited.com company. PlayUnited.com is there platform.

And, furthermore, Google gave me this while entering ´white label casino´

http://www.onlinecasinobuilders.net/

http://www.whitelabelgaming.com/

http://www.stenodoc.com/whitelabelgaming/casino.htm (http://www.stenodoc.com/whitelabelgaming/clients.htm)

http://www.gfedgames.com/casino_white_label.html

http://www.parlaygroup.com/solutions/network/

Parlay tells us on their web site:

As a Parlay Network Partner, your front-end website will join other successful partner sites in aggregating players into a centralized gaming operation. New players registering on your site are immediately exposed to a large prize base created by the critical mass of players across the network.

Enjoy all of the benefits of being an online bingo or casino operator without having to manage technical, business, licensing and operational infrastructure. As a network partner, you will be focusing your talents, efforts and resources on marketing, driving players to your website and driving profits.

I feel like the promotion of these white label casinos are only focusing on profit for the webmaster.

And therefor, one should never forget the core business of the casino industry.

The core business of any casino is to make money. They make this money on the losses of the players.

First there was the casino affiliate program. Webmasters where given the opportunity to promote casinos on their web sites and make a certain commission on players they send down to the casino using banners and other promotions offered by casino companies.

Then, as this seemed not enough, they came up with the white label casino idea. Nothing new really. It has been used for many years.

http://www.unilever.com/ourbrands/ for instance. It is the same product made in one and the same factory but wrapped up with a different wrapper with sometimes different prices. And now, it pops up in the casino industry.

As far as the whole white label casinos issue and the question as to why they are here, my answer is quite simple. They want to make more money. No matter what.

I feel it is time to regulate this line of business asap. Once more, If one casino has name´a ´and the player wants a welcome bonus he or she should be able to get it. If he plays in casino ´b´ he or she should be able to get a welcome bonus as well. No matter if it is a white label of the same network.

This is besides the fact you may think twice before applying for a welcome bonus. Some of the rules that apply to those bonusses are to crazy to even have the possibility to win something. Example: I played in one casino some months ago where they offered a nice welcome bonus. I won some money but forgot to read the bonus rules. When I wanted to cash out my winnings and I was not able to, I asked support for some advise. They told me that I had to wager 40 times the bonus amount in order to get my winnings. They told me that even if I had won the jackpot, I still would only receive 10 times the amount my bonus was. The rest would be deposited as ´playmoney ´. So, win a $250000 jackpot and still only get $2500 and a stunning $247500 in play money. YEAH right..

My personal opinion on bonusses? Leave them alone if you want to make a fair chance..

If this line of business (white label casinos) is not regulated properly, my vote is to delete them all. Make it illegal for all I care. This may seem a bit strange coming from me, but, I feel that honestly and integrity is on the line here.

If you (OP) state that you do not like seeing these damn white label casinos multiplying like flies on a carcass, I am sure you are not alone. In fact, I feel like that as well.

That is why I posted this and vote for better regulations asap.

Sorry if I offended anyone or any company. It is not my intention to offend anyone but it is to improve there where possible. And preferably asap.

[aka23]

But that has not stopped the latest entrant into the market, Total E Soft from pressing ahead.

I don't think Total E Soft is a new entrant into the market. They've operated white labels through http://ownacasino.co.uk for years. Note that TotalESoft posts here, and their situation has been discussed.

[Zoozie]

ere offered to me:

Casino project Powerpoint presentation (be the dealer): http://www.CasinoProject.com/downloa...esentation.pps

Nice presentation actually. I still laughed at "Dorothys Palace", not that I have anything against gay people at all.

But the picture was just really gay!

Many of the casino front pages are well designed though. But like everyone else here I disprove of white labels casino. There are enough casinos out there and the casino games are the same at all the white label casinos from same provider, so I do not really believe in the marketing plot anyway.

[Simmo!]

The way regulation is going maybe this will provide a safety net for players in time to come. When the USA finally gets its head out of its arse and realises a regulated environment is a safer and more sensible (and lucrative no doubt) option for its people, and with the UK regulation from 1st September liley to have an effect on not only casinos, but affiliates too, hopefully more transparency will be present to ensure white label operations are operated properly.

At the very least, the UK legislation will either force the providers into stricter licensing jurisdictions, or cut down on their marketing potential.

"We are aiming our products at entrepreneurs and small businesses, which may not have hundreds of thousands of pounds [sterling] behind them, but would like to become involved in the online gaming industry for a more moderate investment,"

That's what worries me most. When I play a casino I don't want to play, or want to know that I'm playing, some low budget, under-funded operation where I am potentially going to have cashout hassles on any half-decent win.

[jetset]

I agree - at least with the Playshare guy he gave an undertaking that Playshare (and by association presumably Microgaming) would stand behind their white labels and safeguard the player in the event that things went wrong.

I wonder if Total E Soft will give the same assurance?

[goldeninternetc]

I agree - at least with the Playshare guy he gave an undertaking that Playshare (and by association presumably Microgaming) would stand behind their white labels and safeguard the player in the event that things went wrong.

I wonder if Total E Soft will give the same assurance?

In case you are referring to me as the Playshare guy, I would take the casinos on my domains off line immediately if things where not looked after the way they should.

As I stated before, I would not even have them on my domains if all details where not covered in the legal binding contract I signed with them.

So far, there has been no problems at all. There are players playing in the casinos and we have not received one complaint.

Players have had winnings and have been paid promptly!

[Simmo!]

In case you are referring to me as the Playshare guy...

I think he was referring to the rep who came and posted

[jetset]

I think he was referring to the rep who came and posted

That's right - if things went pear-shaped the white label owner would likely not be in a financial position to look after his/her players - hence the necessity for the assurance that the companies behind the white label (the "sub-licensor" like Playshare and ultimately the software provider who agreed to its software being used) will support the player if things go awry.

Playshare appears to be a well funded and well managed company, and Microgaming has shown in the past on at least three occasions that it will look after players left unpaid when a licensee goes down - it's the principle I'm talking about - not this specific case.