Quote Originally Posted by skiny View Post
If any ad says $750 free or $500 free, that amount of money should somehow be transferable to the player in full. If it is not then it never really was "$" in the first place.
That's how I see it, if it can't be transferred then it isn't currency.
'Get 500 play credits free' wouldn't look as good, but it's closer to the truth.
The website says, in large letters,
GET £500 FREE
PLUS 1 HOUR FREE PLAY
There is no obvious link to any other terms and clicking on the 'get £500 free' downloads the software.
I think that anybody would reasonably assume that the £500 is real money and not just for 'play' purposes, and that you also get an hour of free play as well.

Every banner ad I have seen on this site that quotes an amount of money actually offers that amount of money!
(betfred, millionaire, boyle, circus, vanguard, all star slots,slotpower)
although slots galore and grande vegas quote figures that are higher than the first deposit bonus, but both seem to offer an ongoing reload bonus so the figure is attainable (with terrible playthrough!)

So, I have seen nothing untoward with Casinomeister's banner ads, but I think that the Mummy's Gold promotion is definitely misleading; I might even get round to complaining to the ASA if I feel like writing something that nobody will bother to read properly!