IGH - Global Tote deal

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GLOBAL TOTE AND IGH SIGN WHITE LABEL SPORTSBOOK DEAL


European expansion, and especially Spain will be the goal

Interactive Gaming Holdings (IGH) signed up its third white label sportsbetting client this week when it inked an agreement with the UK company Global Tote. With expansion ambitions in the European and particularly Spanish Andalucian market, Global spokesmen hinted that the deal was the first of several joint initiatives the two companies might undertake together.

The Global Tote television sports broadcast network has live operations across Russia, in Latvia and soon to be opened are ‘partner outlets’ in Belgrade, Tbilisi, Prague and across the Ukraine.

John Heaton, chief executive of IGH said: “The agreement enables IGH to spread its service offerings to a wider range of markets whilst also strengthening the IGH brand with customers. This is the third white label agreement that IGH has signed and will truly help move the company further forward in the right strategic direction.” White label agreements enable IGH to benefit from client websites driving more traffic to IGH.

The agreement will allow IGH to capitalise on the lucrative Spanish markets in Andalucía whilst at the same time increasing the strength and diversity of its sportsbook product.

Stephen Evans, Chief Executive of Global Tote, said: “We are delighted to be working with IGH on this project and are sure this will be the first of a number of joint initiatives we will undertake together.”