I have been attracted by the extras, bonuses, scoreboard contests, etc. I quite like promotions where strategy can play a significant part, rather than just brute force "who can play the most in x days".
Of course, I like to WIN. Apart from money, I have won quite a few decent prizes. The most memorable by far was the early morning phonecall in 2006 telling me to prepare to be going to Germany to see the 2006 world cup final. I quickly forgave the agent the sin of phoning me at around 7am after I heard WHY

I also made an old friend's day, who spent the next month in a daze, unable to believe that out of the blue he was going to the world cup final in a couple of weeks.
Later that year, I got a weekend in Vegas to celebrate the launch of the new VIP program.
Then new management took over, and ran them into the ground

RIP Casino Action & my VIP trip to Australia, which they were considering for the next time

Then $8000 prize in a tactical wagering contest, and iPad, a couple of iPods, $2500 in travel vouchers, camcorder, Archos 5 - plus a few VIP gifts, many of them edible.
I can do all this about 3 feet from my bed, rather than having to make a long drive as I used to in search of the best fruit machines to empty.
The change in the fruit machine format around 2005/6 also pushed me towards the online version, as all the skill and much of the tactics had been removed from fruit machine games, and hardly anyone who used to play them carried on.
For me, it's more a question of why I have switched my play to the online version, as I have been a "player" since my childhood holidays at the seaside.
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