A weird answer
Casinos (online) tend to be based in tax havens, so I expect they don't get bothered much by tax in the first place.
In terms of a "proper" juristiction, it would depend on the tax laws. A gift can be taxed, but the recipient pays. Here in the UK, small gifts are exempt, however large gifts are treated as "salary" where given by an employer.
Where the gift is given by a business to attract custom, it normally comes under the heading of "marketing & customer retention", and this indeed can be taken as costs, which can be offset against profits, and thus result in the effect of the gift being a tax write off.
I am sure the gift is only made when the customer receives it, so a bonus with WR only becomes a gift once the player meets WR and makes a withdrawal. I expect it is treated no differently than when a player wins with their own money, or with a deposit bonus, as most businesses are taxed on profits.
One exception can be a sales tax, such as VAT, which is charged on TURNOVER, and not profit. If a gambling activity is taxed this way, then a tax would be based on amount deposited, and not the amount won by the casino. On Fruit Machines, the tax is levied per spin, but this may well be changing to a tax on profits, as has been done in the past for bookmakers. I don't think casinos are charged VAT in this way, online or off, so they don't have to worry about this question of how to treat a gift when it is gambling related.
US players would probably be taxed on any withdrawal they make from such a gift, as it would be pure profit - UK players have no such concerns
Empty Fruities Astern Capt'n
Back to port for unloading.
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