Mansion splits the brand

[jetset]

DOUBLING UP AT MANSION

Brand is split for easier navigation

The Gibraltar-based online gambling group Mansion has made it easier for players to find their gambling destination of choice by splitting its branding into online casino and online poker websites.

This week Mansion.com launched a dynamic new portal design that introduces two distinct microsites, Mansion Casino.com and Mansion Poker.com, designed with the player uppermost in mind.

The redesign allows members to move easily from the main gateway portal directly to their chosen gambling activity.

Mansion group CEO Guy Gussarsky says that the firm regards player input and expectations as an important priority. "We remain focused on providing our players with a player-friendly online gaming experience, at the same time building for the future," he says.

The revamped website has improved navigation and consistency to ensure the web pages work in intuitively. Most notably, a unique all new casino lobby helps players to select their games with ease, from a range of offers that includes tables, cards or slots, download or instant play. A new cashier design should provide faster player deposit and withdrawal options making it quick and easyto get in the game, and to play and bet online.

The two mini-brands have been colour coded in a design sense - blue for the gateway Mansion.com, red for Mansion Casino.com and green for Mansion Poker.com.

Online casino operations will continue to be powered by Playtech, and the online poker offering remains on the Ongame network.