Kamay signs up for 888.com white label

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ANOTHER WHITE LABEL FOR 888.COM

Kamay Holdings signs up with Gibraltar-based group

888.com has added another white label deal to its online gambling activities following agreement this week with the little known Kamay Holdings Limited, which 888.com revealed would be operating both online casino and poker venues under undisclosed brands. The Gibraltar-based 888.com will provide the gambling software, with a launch date of early January 2008 planned.

Little is known about Kamay Holdings, other than the scant disclosure by 888.com that its new partner is led by a team of industry veterans with a track record of customer recruitment and traffic generation. Kamay will be focusing on the rapidly growing markets in Europe, leveraging its online marketing expertise with the added value that the 888.com platform provides.

A statement from 888.com claims that this new partnership is another milestone in the execution of the 888 white label strategy aimed at boosting business in diverse target markets. that has so far successfully leveraged its existing
infrastructure to boost its business in different target markets.

The company has already established itself in the online gaming white label market with the successful introduction of Rileys Poker.com in the UK, Tower Torneos.com in Latin America and a recently announced deal with Rank plc subsidiary Blue Square that will see 888 with a sports-betting website.

Gigi Levy, CEO at 888 commented: "As part of our vision and action to gain dominant market share in growing markets, we are implementing our white-labelling strategy, which enables us to achieve quick growth in parallel to 888's robust organic growth in those markets. The agreement is a further progression of 888's diversified, multi-channel strategy to grow our customer reach and appeal globally."