Probability cracks iPhone BJ technology

[jetset]

PROBABILITY LEADS THE iPHONE WAY

UK mobile company develops an iPhone gambling capability - but will it be applied?

London-listed mobile technology company Probability plc, successfully demonstrated a gambling service running on an Apple iPhone this week, leading the mobile gambling field in the technology.

The company has developed a fully working version of Blackjack, boasting that it is the first online casino game to have been built and demonstrated in real money play mode on an iPhone in the UK.

The iPhone Blackjack has all the features of the real game, including insurance, split and double down options enjoyed by gamblers. Bets take place on Probability's secure gambling servers in Alderney in the Channel Isles using the iPhone's mobile or WiFi connections.

Being an iPhone application, the game has all the benefits of the device's unique, touch driven, interface. Tapping twice on the screen zooms the player into seeing the cards close up, and the player can drag and scroll the whole game experience with a fingertip. Interaction involves tapping virtual buttons on the screen.

Unfortunately, the iPhone inventor Apple does not presently allow third party developers to install applications on the iPhone. However, Probability's developers - working from technical information provided by Apple itself - have been able to re-create a full
Blackjack experience in the iPhone's Safari web browser.

Probability has over 200 000 customers on all UK networks signed up for gambling on casino and bingo on their mobile phones.

Commenting on the iPhone development work, Probability's CEO Charles Cohen, said: "This really is a world first and an important technological step for us. The iPhone experience, I believe, is a sign of things to come for all mobile phones."

Using Web 2.0 marketing tactics, Probability has demonstrated the new iPhone game on YouTube.com.