Cometa and Cashcade in new mobile deal

[jetset]

COMETA AND CASHCADE TEAM UP FOR MOBILE GAMBLING

UK firm Cashcade makes a Foxy move in acquiring bingo and other mobile games

Mobile gambling specialist company Cometa Wireless has signed a partnership agreement with Cashcade, an important UK online interactive gaming provider.

The agreement will see Cometa providing Cashcade with a complete mobile gaming solution – including Cometa's patented Arcadia technology – and leading casino games portfolio.

The first title to be released will be a mobile version of Cashcade's hugely popular Foxy Bingo brand, which is due to hit the market in January 2008.

Cashcade boasts over 800 000 players generating revenue of over GBP 2 million across sites including Foxy Bingo and Get Minted. In mid 2007 the company acquired two other major bingo sites in the UK, making it one of largest online bingo businesses around with over 60 000 active players a month.

“The mobile market is rapidly becoming a vital channel for online gambling providers,” says Simon Collins, the CEO of Cashcade. “Players no longer have to be at home, in front of their computer. The ubiquity of mobile and the convenience of the phone in the user's pocket or purse makes it a unique way for players to interact, no matter where they are. With consumers working longer hours and commuting long distances, the attraction of having their favourite online services at their fingertips is hard to beat.”

Cometa Wireless is providing a complete turnkey service for Cashcade. The company has created the Arcadia platform, which is specifically designed to provide consumers with a fast, secure and convenient way to interact with casino style games. The technology ensures the user experience is fluid and fun – qualities often overlooked in mobile gambling services, Cometa claims – yet still maintains the strictest levels of security and quality.

“We're very pleased to be working with a company which has as much experience and reach as Cashcade,” says Rob Anderson, the chief executive of Cometa Wireless. “Cometa's focus has always been on the quality of the user experience and giving players the best possible service through their mobile handset. We created our Arcadia technology and all of our games based on that basic principle and we're seeing some fantastic usage and feedback based on that.”

Cashcade has been active in the gaming space for over 6 years and have in that time been both software developer and marketing organisation. Most recently the company has promoted IGT casino software as well as Casavas bingo software for clients such as SMG, Trinity Mirror, P&O and Attheraces. Additionally, the business has developed its own brands in Getminted.com and Foxy Bingo.

The business, which is privately owned with investors including IN&M (owners of the Independent newspaper) as well as Mountrgrange, a London based property company, manages over 800 000 players and generates GGR in excess of GBP 40 million a year.