Probability and Orange get it together on mobile casino

[jetset]

PROBABILITY ONLINE GAMES FOR ORANGE MOBILE

Lady Luck casino products will be available on mobile firm's portal

London-listed mobile technology and games provider Probability plc has clinched an important deal with the Orange World mobile portal (part of the France Telecom group) to provide its range of Lady Luck branded online casino products.

The non-exclusive revenue sharing contract is to run for 12 months before review, focusing on the UK market before extending the service to other countries where Orange is active and regulation permits. Orange claims 15.4 million subscribers in the United Kingdom.

Probability will operate and manage all aspects of the game, from payments to regulatory compliance.

Probability CEO Charles Cohen said: “Our formula of simple games, easily played on small screens, with the chance to win significant cash prizes for small stakes, is already a proven success. This new partnership with Orange adds a layer of trust for consumers and the widest possible exposure to potential customers.”