Playboy Advertising on this site that made me laugh....must see...

**Land OF Smiles** · 24th July 2007, 01:56 PM

Not entirely sure that this is right place to post this....please correct me if I am wrong, but looking at the Playboy advert with Hugh and buxom girls the flashing banner made me giggle.....

Look at it and when it flashes you can read:

$1000 free a year. You can live the lifestyle.

Live the lifestyle of what? Is the extra $1000 going to buy me Hugh's mansion and girls, I think not.

Yes I'll have the Cristal now....

Sorry but it made me laugh.

**AudiManinBoro** · 24th July 2007, 02:29 PM

It makes you wonder who it is that actually has the audacity to sit there thinking up these advertising slogans knowing full well that what their saying is complete and utter bollocks lol Live the hugh lifestyle? on an extra grand a year? lol too much.

**Land OF Smiles** · 25th July 2007, 08:40 AM

As a fellow Engerlander, you will already know that we deride anyone who works in 'Marketing'.

I took a job as a 17 year old for a 'Marketing' firm in the West End. My first job:

Go to Paddington, get on the 8:00 to Southall, knock on local doors and get people to hand over 20 quid cash to promote a local Pizza firm.

Sufficed to say I knocked on no doors and buggered of out of Southall.

**AudiManinBoro** · 25th July 2007, 03:47 PM

Ill never understand Marketing and I studied it along with economics lol how is it Marketing firms get things soooo wrong?

**jetset** · 25th July 2007, 05:53 PM

1) When companies employ the wrong and unqualified personnel - it's a great field for nepotism!)

2) Insufficiently detailed research before marketing initiatives are put together

3) Insufficient marketing investment for the task at hand, and inadequate attention to detail.

4) Losing sight of the ancient adage that the customer ought to be king - many behave as if that no longer applies - especially in this industry.

5) Too much corporate interference by other execs who think they know all about marketing but don't.

Most common causes of bad marketing.

**Philosopher** · 25th July 2007, 06:11 PM

I don't know...

I think you guys are missing the point a bit.

I think the above advert is actually pretty good.

You've got to remember, NO advert is going to appeal to everyone. If a marketing agency tried to do that, it would be so watered down that it would appeal to no one instead.

In any advertising campaign it's studying the various demographics you want to target and then creating campaigns that target those demographics. Where one campaign may not appeal to you, another one will. That's because the first advert wasn't designed for your demographic.

That is why you see different types of commercials. You aren't supposed to be moved by all of them, but likely there will be at least one that moves you...that's your demographic.

I guarantee that some people who see that banner WILL be moved by it. The question will be, will it end up getting the type of ROI they want. Maybe, maybe not. If not, something else will be tried.

That's another aspect of marketing....testing. Somethings that you never thought would pull will end up being your biggest cash cow. Unfortunatley, the reverse is also true and some things just never take off.

Test...Test...Test

Instead of saying "what a stupid advertisement", think.."I wonder what demographic they are trying to target", and you may start seeing things from a different perspective.

**spearmaster** · 25th July 2007, 11:12 PM

My background is marketing... LOL... and I didn't have to sell pizzas either!

To be honest, I didn't think much of the ad at all. Yes, the design is nice, but "live the lifestyle" is really not what I think of when I think of Playboy. I think of all the interesting articles they have to read...

... not.

Playboy is not promoting a lifestyle, it is promoting a casino. But I can easily think of many better ways to promote it than in this manner.

The real question is - how much leeway do the operators (who have licensed the brand) have in doing their marketing? I can tell you just off the bat that their licensing agreement will have been extremely strict, so using "sexy" or "erotic" pictures or words to promote will probably not have been allowed.

It may also be possible that they are not allowed to overly hype the gaming side of things. Which dooms them to doing ads like this.

I do agree with Philosopher to a certain extent - but frankly I would not go so far as to say this ad was "targeted" - "crippled by restrictions" would be the first thing that comes to my mind. Jetset's 5th point would probably be most illustrative of this case.

From a design perspective, however, these ads are way better than most. But design should never be the main priority of a marketer - getting the people to buy the product should.

**Scooter7** · 26th July 2007, 03:03 PM

It looks to me like they're trying to sell two concepts in one ad. If the focus is supposed to be the bonus money, then the button they want you to click shouldn't say 'live the lifestyle'.

If they want to highlight the 'lifestyle', then they should talk about that instead of the bonus money.

Both thoughts are valid points to sell a customer on your casino, but they do seem a little conflicted when you read them together.

**happygobrokey** · 26th July 2007, 03:59 PM

but who just gives you a grand? that's a free grand you could use to build an empire. hef started out poor, didn't he? so you can feel like a bigshot because you can bet more using your free cash, and you stand a better chance of accruing an appreciable amount of money with which to live the lifestyle. also playing at playboy casino, which you're sent to after clicking the link, can make you feel like hef because you have bunny logos and the occasional hooter surrounding you as you play. i see nothing wrong with the ad. cigarette companies don't come right out and say "smoke cigarettes to be cool and bad-ass" but their advertising definitely implies it. even though it isn't as though smoking makes you those things. sure hef has more than a thousand dollars, but a little extra jingle in your pocket is likely going to raise your spirits, maybe to where you feel like a shriveled-up viagra junkie with all the toys you could ever want. depends on the demographic you're in.

gotta go, i just got an email from Adult_SexFinder, sounds like a hot lead...