But for all that fastidiousness, Kenny Rogers Casino is essentially controlled by a company in the United States. Not only can you walk right into its San Diego headquarters, you can buy its stock on the Nasdaq. Yes, the casino's license is held by a firm called Bardenac, but the substantial duties of operating the site � building it, advertising it, maintaining customer service � fall to a consulting company called Worldwide Media Holdings, which receives a percentage of all casino profits. WMH is a wholly owned subsidiary of Inland Entertainment, a San Diego-based company that trades under the ticker symbol INLD.
Inland was initially founded in the 1980s as a consultant to the Barona tribe of Mission Indians, which operates a casino on a reservation near San Diego. A few years ago, the Barona tribe decided to bring in Kenny Rogers as a spokesman. "It was very successful, in the sense that Indian gambling was still going through a lot of political challenges," says Fritz Opel, Inland's chief of online gaming. California's governor � and much of the local business community � opposed the Barona casino, and Rogers' involvement was a political turning point.
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