With the prediction that mobile search and video advertising will hit $19BIL by 2011 and Microsoft’s clear interest in the mobile market, I have recently been asked by several people how mobile
SEO works. I decided because I have been quiet for some time I should perhaps open this for discussion. There is no doubt in my mind that mobile gambling is certainly the way of the future and setting up a mobile site is pretty simple so why not do so. The following are my observations from a new venture I am involved in.
Perhaps helping a couple of others to enter the mobile search market as a plus side is not to shavy
. Following are a few points to keep in mind when designing a mobile site.
- When designing a mobile site avoid using tables
- Keep page sizes as small as possible
- Use good headings that targets your main keyword phrases and keep usability in mind continuously, people need to know exactly what a click will result to.
- Be fairly strict on using proper mobile W3C code in your mobile site design.
- Do not use long titles but rather short accurate titles
- Ensure that your robots.txt file doesn't exclude mobile spiders
- As with normal SEO ensure that you link to good quality sites as reference utilizing specific themed anchor text.
- Ensure a good solid site structure with themed downward levels, to ensure that bottom levels gives relevance to upper levels.
- Obtain backlinks and deeplinks from other mobile sites and websites.
- Use simple url's
- To start indexing is simple, simply link to your mobile site from your standard site or build backlinks in a similar way you would building backlinks to your normal site.
- Keep in mind that sites like Yahoo! has admitted using human reviews and ratings in their rankings results.
To test your mobile site for google you can preview it on a Nokia 6820 phone as it seems like Google use that profile to index your mobile site. Or to preview it online with the
mobi testing site
25th December 2007, 01:55 PM
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