770.com domain sold for GBP175 000

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A VALUABLE DOMAIN

Casino770 buys "770.com" for GBP 175 000

Online domain marketplace Sedo.com has reported brokering the sale of the domain "770.com" to Casino770.com, widely believed to be associated with the French land casino group Partouche, for an impressive GBP 175 000 this week. The previous owner is described only as "a private investor."

The new owner will use the domain to expand its online web presence and market the 770 brand aggressively.

"In such a competitive online gaming market, it's crucial we secure the right names to grow and develop the company's online brand," said a spokesman for Casino770. "Using Sedo's marketplace and brokerage service, the business has secured an unforgettable name. It's short and sweet and fits the brand like a glove."

"We're pleased to have brokered such a high profile sale," said Nora Nanayakkara, director of business development for Sedo UK. "Short generic names like 770.com are red hot commodities - far more so than a physical business address. Any growing business looking to make its Internet presence felt will know its online strategy and domain portfolio are key components to successful brand development."

Sedo's online marketplace now lists over 10.5 million Internet domain names. It holds regular auctions for buyers and sellers.
Gambling related domain names sold by Sedo recently include Mobile.co.uk ($247 000) MicroJuegos (Micro Games in Spanish) $15 065 and FreeOnlineCasinos.com ($11 500)