New UK poker room for Metro newspaper

[jetset]

MORE ONLINE POKER FROM ST MINVER

White label provider and UK newspaper group in online poker room deal

The Gibraltar-based white label provider St Minver has clinched a deal with the UK newspaper group Associated Newspapers to provide its free circulation morning newspaper Metro with Internet bingo and poker facilities. The games will be provided via the Metro.co.uk website.

Metro has a wide readership in 13 British cities and was founded in 1999. The publication has grown to be one of the top free newspapers on the planet and the fourth largest newspaper in the UK, with over 1.1 million copies distributed to commuters each day and over 1.8 million unique visitors a month to its website.

St Minver uses Boss Media online poker software in its offering, and the new licensee will join the Swedish software company's International Poker Network.

Metro will be in reputable brand company - other St Minver white label clients include Yahoo! UK, Virgin and Littlewoods.

[Simmo!]

Another minor but interesting Metro point: because its free and handed out at stations, invariably when you get on a train or tube after "rush hour" you will find multiple copies lying around, so the actual readership is likely to be far more than the 1.1 million.