Microgaming White Label Issue

[NASHVEGAS]

Originally Posted by peteyweestro

i'm gonna start a white label casino for bi-pedal hairy hominids at least 6 1/2 feet tall with a distinct oder problem...lol...sasquatch slots!

When can I register and I look foward to not playing Moonshine anymore but drinking Moonshine(oops, hope the DOJ is not around) while playing Sasquatch. I wonder if their will be a White Label casino for those who prefer massage parlors instead of whorehouses. I hope the bonus's look good. I know that niche could be a good opportunity

[mrracetrack]

Does anyone know if any of the other Microgaming groups beside Playshare are promoting "white label" casinos?

Jetset? Bryan? Simmo? Mario?

Any of the CM members that are webmasters... can you offer some info on this?

Where's that Jackpot Factory guy... David Brickman... maybe he can add something to this issue...

[NASHVEGAS]

Originally Posted by mrracetrack

Does anyone know if any of the other Microgaming groups beside Playshare are promoting "white label" casinos?
Jetset? Bryan? Simmo? Mario?

Any of the CM members that are webmasters... can you offer some info on this?

Where's that Jackpot Factory guy... David Brickman... maybe he can add something to this issue...

I think some others(2) have been mentioned, Roxy and need to check posts, but PINA posted she would attempt to dig all of them up with her research skills. Hope this helps. I look for the other and edit post.

[jetset]

Originally Posted by peteyweestro

so if someone isn't that sharp,like say...me..lol..how would i know if my fav started this practice, meaning casino action group and fortune lounge???

You don't at present - and you therefore make a good point to illustrate just one reason why transparency is critical to a professional white label program.

This has not been the case here or (if there are other MGS licensees involved in this additional business) elsewhere, and that needs rectifying immediately.

White labels can be on the affiliate model where traffic is driven to the licensee and payment calculated accordingly, but also on an ownership model where the owner/investor of the white label gets a cut of the profit

We don't know which variant this is, and I doubt that Goldeninternetc is going to tell us here.

I don't personally like the white label concept but it is not "evil" per se....provided it is done with the right sort of professional checks and monitoring and in a transparent manner.

[NASHVEGAS]

Originally Posted by jetset

You don't at present - and you therefore make a good point to illustrate just one reason why transparency is critical to a professional white label program.

This has not been the case here or (if there are other MGS licensees involved in this additional business) elsewhere, and that needs rectifying immediately.

White labels can be on the affiliate model where traffic is driven to the licensee and payment calculated accordingly, but also on an ownership model where the owner/investor of the white label gets a cut of the profit

We don't know which variant this is, and I doubt that Goldeninternetc is going to tell us here.

I don't personally like the white label concept but it is not "evil" per se....provided it is done with the right sort of professional checks and monitoring and in a transparent manner.

Moi thinks first it is way to early to judge whether "evil" or not "evil" per se. Secondly, and honestly not trying to be cynical but the industry as a whole in its present state as well as being unregulated per se is neither professional nor transparent although there are some exceptions from the industry as a whole. Example, most swear by 32 RED but the 32 RED's seem to becoming fewer and fewer by the day. Even, Bryan in the letter he wrote to Frist last fall predicted UIGEA would create a more shameful and unprofessional industry.(FTR,I am not quoting Bryan but paraphrasing from memory and I will reread and correct any inaccuracy if my memory has failed moi).

[Pinababy69]

Originally Posted by mrracetrack

Does anyone know if any of the other Microgaming groups beside Playshare are promoting "white label" casinos?

Jetset? Bryan? Simmo? Mario?

Any of the CM members that are webmasters... can you offer some info on this?

Where's that Jackpot Factory guy... David Brickman... maybe he can add something to this issue...

Excellent question Track. And this is what I'm going to focus on now. If I WERE still an affiliate, and had contact with the affiliate managers it would have been a whole lot easier. As it stands, I doubt any of them will be too eager to talk to me, and can ya blame them I guess?

What they don't understand is that if they would come forward on their own, and at least to admit partaking in this...it would be a first step in the right direction. If I have to go and "search" them all up, I'm gonna be even more pissed off. Maybe I should write to each of them anyway, and give them all a chance to deny it or to come clean. If they deny it, then I find out they were lying.... No words needed. It would only prove my point that this whole campaign has been deceptive, on alot of fronts. And covered up by alot of people, obviously.

Originally Posted by NASHVEGAS

I think some others(2) have been mentioned, Roxy and need to check posts, but PINA posted she would attempt to dig all of them up with her research skills. Hope this helps. I look for the other and edit post.

Yes, there were three so far....going just on the threads that Mousey posted links to, and that VWM mentioned in his post. Grand Prive (Referspot affiliate program, although I seem to remember that they may have changed names), Roxy Palace (Roxy affiliates) and Ruby Fortune (part of the Palace Group/Wagershare affiliate program). I want to check first to find out if they are STILL doing this before I say too much more. I would assume so, but I don't like assuming anything.

Oh, and Simmo mentioned seeing one in a magazine advertised as being run by the Belle Rock Group or Carmen Media. (affiliate program Referback).

Originally Posted by jetset

This has not been the case here or (if there are other MGS licensees involved in this additional business) elsewhere, and that needs rectifying immediately.

I don't personally like the white label concept but it is not "evil" per se....provided it is done with the right sort of professional checks and monitoring and in a transparent manner.

It may not be evil per se Jet, but the way it stands, even deceptive is too kind a word.

I still think that saturating the internet with straight clones that serve no "niche" is not a professional way to conduct business, IMO. There is no need for it. Other than to make money. As references the player however, there is NO benefit, none. It actually harms the player if not handled properly...and I really take offense at a casino rep trying to pull the wool over anyone's eyes by saying the "player is the first priority". Lies only serve to piss me off even further.

And what is really pushing my buttons right now is that this has been happening for eight months and NO ONE told the playing community. Not even when the opportunities arose. I'll leave that alone for now, as I wanna focus on the searching.

[winbig]

Originally Posted by Casinomeister

As long as it is well managed, then there shouldn't be an issue. You had a great experience - don't spoil it by fretting over something that might not be a problem.

What is playshare's stance on multiple accounts across their WL casinos?

For example, if I was locked out of one casino for whatever reasons, would I still be eligible to create an account at one of their other skins? Would my winnings be voided at that skin if I were to win, and they found out I was locked out from another skin when they were processing my cashout?



Not fretting, just wanting to get the facts

[Pinababy69]

I just sent the following form letter to some of the affiliate programs for the larger MG groups. I don't hold out much hope for any honesty, or even any replies, but it seemed as good a place to start as any. It will be interesting to say the least what I get back in return...and if I get nothing, that also says alot.

Just for clarification, for anyone who isn't familiar with which programs are for which casino groups, here is who it was sent to:

Vegas Partner (Vegas Partner Lounge)
Roxy Affiliates (Roxy Palace, Casino Splendido)
Wagershare (Palace Group)
Referback (Belle Rock Entertainment)
Rewards Affiliates (Casino Rewards)
CasinoProfitShare (Casino Action Group)
Fortune Affiliates (Fortune Lounge)
Brightshare (Jackpot Factory Group)
Vegas Affiliates (The Mini-Vegas Group ie. Colosseum, Vegas Joker, etc.)
Golden Star Network (Golden Riviera, Slots Royale, Miami Paradise, RiverNile, etc.)

I will let you know what, if any, replies I receive.

----- Original Message -----
From: Lisa xxxxx
To: affsupport@vegaspartner.com
Cc: roxyaffiliates ; support@wagershare.com ; support@referback.com ; yaniv@rewardsaffiliates.com ; jon@casinoprofitshare.com ; manager@fortuneaffiliates.com ; info@brightshare.com ; info@vegasaffiliates.com ; kirsten@goldenstarnetwork.com
Sent: Tuesday, August 07, 2007 10:33 AM
Subject: Microgaming White Label Casinos


Hi,

I am writing to you in hopes that I can get some clarification as to where your affiliate program/casino group stands on the issue of Microgaming casinos offering White Label brands.

There is a thread currently on Casinomeister, which discusses this in some depth. Here is the link:

http://www.casinomeister.com/forums/...bel-issue.html

It appears that this practice has been going on for quite some time, by more than one casino group, at least eight months, possibly more. No one has felt the need to inform the general playing public about this practice, not even when people complained about receiving spam emails from what we all thought at the time were just sleazy affiliates. Imagine our shock when we now find out that these emails come from respected MG brands themselves.

Playshare Affiliates are the program who are taking the brunt of the anger at the moment, but I'm sure that will extend to others if it turns out that they have also been deceitful in their management of the White Label program. The Playshare representative did himself no favours by saying that the "cat was out of the bag" when confronted with the evidence. His statement implied that it was never meant for the general public to know about this, at least not now.

I fully intend to dig up which programs are participating in this, and thought I would start by asking you directly if your program is involved in the promotion of White Label brands? Transparency seems to be one of the major concerns of everyone right now, and you would do yourself no favours by denying it, if you are indeed practicing this form of marketing. It will only look worse when the truth inevitably comes out. The best option would be to admit that your program is participating in it, and offer some reassurance and some clarity on how you plan to administer this campaign/program.

I have extensively searched all of your websites, and can find no mention of any White Label partnerships being offered. However, I also searched playshareaffiliates.com and found no mention of it either, so that obviously means nothing, as they are definitely involved, and currently have 35 clones on offer to the playing public. Just another attempt to keep it hidden from public view.

I would appreciate an acknowledgement of this email, as silence tends to speak volumes.

Kind Regards,

Lisa xxxxx


I understand that not everyone cares about this issue, and that's fine. I am posting this more for the benefit of those that do.

[Pinababy69]

This was just forwarded to me by a webmaster with a conscience who finds it all just as sleazy as I do. This is all part of the selective process they use to screen applicants for this program, to ensure that their reputation is kept intact. OMG...... the hypocrisy. I say again, MONEY, and nothing but money. Nothing to do with players coming first, nothing.

----- Original Message -----
From: PlayShare Affiliates | G3 Partner
To: (email edited to protect someone with a conscience, ha ha)
Sent: Wednesday, June 13, 2007 6:25 AM
Subject: Finder's Fee On Offer


13 June 2007



Dear xxxxxxx,

How would you like to earn a cool $3,000?

We're looking for high-quality white label partners, and are offering a $3,000 Finder's Fee to you as an incentive. This fee will be paid when the referred white label partner generates their first $3,000 in net revenue with us.

We are especially targeting existing US-facing online casinos that are currently on platforms other than Microgaming, and who might potentially be without a software provider should these providers withdraw from the US market.

If you, or anyone you know, may be interested in becoming a white label partner, please e-mail Lawrence Wilson at lawrence.wilson@playshare.com for more information.

The PlayShare Affiliates Team
Lawrence, Jon-Jon, Anne, Cherylann and Roland

[vinylweatherman]

Originally Posted by goldeninternetc

Thanks Brian,

May I add to this that I take my business very serious? As a matter of fact, it takes a lot of work once you decide to take it serious.

I am sorry that people had bad experiences with some other white label casinos. It was and never will be my intention to mislead people. To be honest, all this has made me think different about the whole case. And, if needed, I will take appropriate actions. If it requires me to take the white labels of off my domains, I will.

But, I truly think there is nothing wrong with having white label casinos the way I have them. In fact, I am very proud to be able to have them the way I do.

Please take note: I do not promote the way we all hate. I have never send one single email to people about these casinos. I take my business too damn serious. It took me years to get to where I am now. Spamming is for loosers.

My apologies to anyone who is offended with my urls. And, sorry about the way my goldeninternetc site looks. I am not a webmaster. I am a business man. And, as far as I know, I am not the only one.

I will keep a very close eye on how this evolves.

I thank everybody for their input. It is really appreciated.

Thanks.

So why not cut the clutter and just promote the source casinos from a selection of groups and softwares. You can add extra content to the site to draw punters in (reviews etc). It MAY even be possible to sponsor tournaments under the MG multiplayer system as an incentive to new players who use your links. Crypto casinos have had this in place for a while, but it is rarely used outside of poker sites.
Any player who gets shafted by the second casino on your site because they played at the first will ignore the rest, and tell their friends it is a big con. They will think the casinos are independent (which is what they are supposed to think), and they have been unfairly blacklisted just because they won at the first, or even just had a bonus there. This will create an atmosphere where NO "new start up casinos" are trusted, whatever their alleged pedigree, and the whole white label idea will die out (with any luck ).