Yahoo Does Online Poker Deal with Boss Media

[Ian_go]

The REALLY big boys are rolling into town.


Although the legality of online Poker is nebulous at best these days, that didn't stop Yahoo from making a big deal.

Boss Media AB, in partnership with St Minver Ltd (Gibraltar), has announced that the leading Internet player Yahoo! UK has joined Boss Media's and St Minver's partner-based International Poker Network.

The launch is in response to the increasing demands of its expanding audience for an entertaining poker product within a safe playing environment. The new service offers an innovative and user-friendly experience through a flash-only, browser based design that requires no download.

"We are delighted to be working with Yahoo! UK and St Minver. This partnership takes Boss Media to a new dimension and is a very strategic milestone for the company. It confirms that online gaming and entertainment are becoming increasingly integrated and that a major portion of future growth in our industry will come from large online entertainment brands," says Markus Holm, Executive Vice President and Head of Business Development of Boss Media.

This product will deliver the excellent tools currently available in the Boss Media download poker software, along with some exciting user enhancements. Yahoo! UK has also partnered with Endemol Gaming, to create exclusive video tutorials and interactive guides.

"This partnership strengthens our position as the leading online poker software provider for the European market. Product innovation and an in-depth understanding of the European gaming landscape are keys to our success," says Markus Holm.

Shares of Boss Media (STO:BOSS) were up 1.34% this morning to SEK15.10.

Shares of Yahoo were also up today on this news.

from eog.com