Unacceptable marketing from Cherry Casino

**thelawnet** · 21st July 2006, 07:50 PM

Just sent to me

HAPPY FINANCIAL INDEPENDENCE DAY!
Our American friends have finished celebrating their Independence Day and are now free to continue celebrating Financial Independence with CherryCasino! So how can you use Cherry to help yourself on the road to independence?

Try out our two new slot machines - Safari Madness and Magic Love - each of them offering nine reels and eight lines to bet with! Best of all, these newcomers offer incredible jackpots of $96,000 for Safari Madness and $64,000 for Magic Love! Enjoy casino and poker tournaments - including three weekly freerolls featuring free passes into a Poker Classic qualifier, or perhaps take home an iPod Nano just for playing the casino!

This is not acceptable.

Gambling does not lead to 'financial independence', and irresponsible emails like this are designed to appeal only to problem gamblers.

Bad casino.

**jsp377** · 22nd July 2006, 04:58 AM

Perhaps they mean independence from the government telling you you can't gamble until at least the next time Congress convenes?

**winbig** · 22nd July 2006, 05:02 AM

Originally Posted by jsp377

Perhaps they mean independence from the government telling you you can't gamble until at least the next time Congress convenes?

I seriously doubt that.

They're pretty stupid for saying "financial independence" in the first place with the jackpots they advertise in that email. Who's going to be able to retire on ~$100,000?

Either way, they need to be shot for using that campaign.

**jpsartre** · 22nd July 2006, 10:42 AM

Originally Posted by thelawnet

This is not acceptable.

Gambling does not lead to 'financial independence', and irresponsible emails like this are designed to appeal only to problem gamblers.

Bad casino.

Where do they say that gambling leads to financial independence? They say that you can use Cherry Casino to help you on the road to independence. IMO, this is very different from saying outright that gambling leads to financial independence. It's like the difference between saying that the lottery will make you a millionaire (false) and saying that the lottery can make you a millionaire (true).

**winbig** · 22nd July 2006, 10:47 AM

Originally Posted by jpsartre

Where do they say that gambling leads to financial independence? They say that you can use Cherry Casino to help you on the road to independence. IMO, this is very different from saying outright that gambling leads to financial independence. It's like the difference between saying that the lottery will make you a millionaire (false) and saying that the lottery can make you a millionaire (true).

It's insinuated that gambling will lead to financial indepenence. 99% of people that look at that will believe the same thing.

**jpsartre** · 22nd July 2006, 11:12 AM

It says that gambling can lead to financial independence. (It's actually even weaker - it says that gambling can help you gain financial independence). Maybe the wording is unfortunate (I don't see the big deal myself) but isn't it unfair to bash a casino for how some readers might misinterpret the wording? I didn't know that 99% will misinterpret the text but apparently you've made a survey? I certainly do not believe anybody need to be shot for this, as you suggest.

**winbig** · 22nd July 2006, 11:17 AM

Originally Posted by jpsartre

I didn't know that 99% will misinterpret the text but apparently you've made a survey? I certainly do not believe anybody need to be shot for this, as you suggest.

Ok, fine, nobody needs to be shot. It may not be 99%, but IMHO a good majority, including problem gamblers, will read this and the first thing that comes to mind is "hey, here's a way to get rich quick".

**jpsartre** · 22nd July 2006, 11:21 AM

And those people would be naive if they think that. Nothing in the text warrants this conclusion. I don't see it as any different than any other casino advertising big jackpots.

**NoMouthToScream** · 22nd July 2006, 12:08 PM

Yeah, I really don't find anything wrong with it. I think it may be intrepreted in a bad way though. It's just a really bad slogan used to mix with america's independence day. After I saw this though, I did get some wins back from Cherry. Happy Independence to ME!

**silcnlayc** · 22nd July 2006, 10:21 PM

This is not acceptable.

And who might you be to say this?
Censorship is not acceptable, otherwise none of us here would be able to post our thoughts as freely as we do...

....

It's insinuated that gambling will lead to financial indepenence. 99% of people that look at that will believe the same thing.

If anyone believes this to be true, then maybe, just maybe they do need to BAN all online gambling...geezes,...it's starting to sound as if a few here wants to be the "big brother" also...

You cannot CHANGE a person or his habits no matter how much you try to PROTECT him, unless he desires this for himself....doesn't anyone understand this yet?

When will we demand that one must take responsiblity for what one does instead of blaming others, his childhood, his parents, the schoolteacher that didn't give him an A+ but an A-, etc etc for being who they are and what they choose to do?