Affiliates, AGD needs your vote

**kwblue** · 10th July 2009, 11:57 PM

While that might sound like a plea that AGD needs help of some sort... this is really a call out to affiliates. We need to unite on a topic and we, at AGD, found that the best way to do this is by voting en-masse. Please help us and cast your vote (and your opinion in the post)!

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Due to the recent controversy with the addition of terms at various affiliate programs, we need your help.

There is a poll located at: Terms Poll

This will be the first in a series of polls that we will roll out over the next week. This poll is geared towards Playshare Partner's retroactive term. Next week Monday we will discuss Roxy. On Wednesday we will discuss Casino Coins. (The order these terms came into existence)

We NEED your input on these polls in the highest turnout possible. It is very important for all affiliates (new or old) to take part in the poll and any ensuing discussion.

Please help us out.

Thank you.

**lawrence** · 11th July 2009, 05:09 PM

Hi all,

To add to this thread and poll, PlayShare Partners would like to clarify the details of the policy as much as possible, so that you can make a fully informed decision.

This policy has been active and in our terms and conditions for over a year, the policy applies to all players of any revshare or hybrid deal affiliates, it is retro active in as much as it applies to all players acquired by these affiliates, however this does not imply that PlayShare will look at historical high roller wins older than the previous month and apply these to the high roller policy. We believe that this policy is transparent, honest and fair both to the affiliate and to Playshare

The way this is structured is that:

1. In any given month, if an individual player generates a negative net win of at least $10,000 ('high-roller'), and the aggregate net win in that month (for the casino) for that affiliate is negative, then the high-roller policy will apply.

2. Note that both the stated criteria need to be met in order for the high roller policy to be applied.

3. Going forward, any negative balance will only be applied, proportionately, to the high rollers until the negative balance is reduced by future netwin for that month, this means that the high roller carry over does not affect the affiliates earnings from the balance of their players.

I have attached an example of the high roller policy below. Here the affiliate is on 25% revshare.

To take an extreme example, imagine on the last day of the month a player wins $400,000 then the very next day which is the 1st of the month the player loses it ALL back. So the net result at the casino is ZERO. Is it fair the affiliate is on 25%, is it fair that the affiliate earns $100,000 for this event?

We are being as fair as possible by still allowing no zero carry over, but just ring fencing big winners, rather than just stopping zero carryover.

i. High-Roller Policy

I. In any given month, if an individual player generates a negative net win of at least $10,000 ('high-roller'), and the aggregate net win in that month (for the casino) for that affiliate is negative, then the high-roller policy will apply.

II. If both of the above criteria are met (see point I) then the negative net win generated by the high-roller will be carried forward and offset against future net win generated by that high-roller.

III. The negative balance carried forward cannot be set-off against other players' net win.

IV. If there is more than one high-roller, the negative balance carried forward will be split proportionally between them.

V. The negative balance of a high-roller will be reduced by future positive net win that they generate in subsequent months. The high-roller will continue like this until the total net win has been zeroed then the player shall return to the affiliate account.

VI. Affiliates who have qualifying high-rollers on their account will be notified at the beginning of the following month

VII. Progressive wins do not affect the High-Roller Policy as this payout is taken from the Progressive Prize Pool

VIII. This applies to all affiliates on Revenue Share or Hybrid Deals only.

Should anyone have any questions, please feel free to contact me personally.

Regards,
Lawrence Wilson
Affiliate Program Manager
PlayShare Partners

**lots0** · 11th July 2009, 06:12 PM

Is it fair the affiliate is on 25%, is it fair that the affiliate earns $100,000 for this event?

This is the core problem.

You see this as not fair, that an affiliate that brought in the player in the first place receives no money. Affiliates see this as taking away money that they are owed because the affiliate brought the player to you in the FIRST PLACE.

In other words you would not have the high roller AT ALL if it were not for the affiliate...

It is sad that I have to keep reminding aff managers that the affiliate puts out the first cash investment in the arrangement we have with the casinos.

Is it fair that the aff risks his/her own money to promote the casino in order to get the player in the first place... only to have the casino say... too bad no money for you? I don't think so.

Most smart affs know that the casinos make money off of just holding the player deposits, win or lose... You didn't mention how much the player in your scenario deposited.

**jetset** · 11th July 2009, 06:19 PM

An interesting discussion on the affiliate - operator relationship has been going on at eGaming Review this week following a comment by the William Hill Online COO that certainly in the poker rakeback area operators needed to restrict the abilities of affiliates in this area. He also wanted a clearly boundary between affiliates (customer acquisition) and operators (customer retention and loyalty incentives)

Knowledgeable execs in the industry, including a manager from PKR have strongly supported the role of affiliates in the debate.

Some of the issues are reported in this week's Casinomeister News.

**lots0** · 11th July 2009, 06:28 PM

In this instance affiliates promoting Poker Rooms and Casinos are very different.

There is seldom, if ever, a "high roller" in Poker that will deposit ten of thousands and win 400k directly from the poker room. The poker rooms very seldom if ever put their profits at risk.

Promoting poker, especially if you do rakeback is an effort in collecting small change... Sometimes a lot of small change...but still small change.

This "high roller rule" is almost exclusively for the casinos benefit.