WEBROUTE AND CPAYS PART OF WILL HILL-PLAYTECH DEAL
24 October 2008
The "purchased assets" revealed
This week's big deal was undoubtedly the William Hill
Online joint venture between Playtech plc and William
Hill plc (see earlier InfoPowa report) which referred to
"purchased assets". It has now been revealed that those
purchased assets consist principally of Webroute
Services and CPays.
These companies include customer services companies,
payment handling companies, some casino brands,
international marketing agencies and smaller entities
such as creative agencies.
In an email to affiliates just hours after the main
announcement of the deal, William Hill Online CEO Henry
"We are very excited to inform you that with this merger
the affiliate programs of William Hill, Cpays, and
Webroute Affiliates will together form one of the
largest affiliate networks in the world, working with
Europe’s leading online gaming and sports betting
"Our players will be using some of the very best
software and systems in the market such as Playtech
Casino, I-Poker, Virtue Fusion, Playtech Bingo and the
Orbis sports betting platform."
Birch went on to characterise the senior affiliate
management team as "some of the very best people from
the industry," and advised that the new company would be
introducing "brand new affiliate management software
which we believe will be the best anywhere in the
The email also refers to a group “Affiliate Guarantee”
program that ensures affiliates will continue to receive
lifetime revenue share or CPA’s on all existing and new
players referred, no matter which affiliate program the
affiliate is currently supporting.
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