TF1 FORGES AHEAD WITH MAJOR FRENCH DEAL
5 February 2010
Francaise des Jeux signed up
It appears that the corporate struggle between
executives of French commercial television group TF1 and
SPS Betting, both subsidiaries of the Bouygues group
(see previous InfoPowa report) did nothing to distract
TF1 chief Nonce Paolini from his pursuit of online
This week TF1 announced an online
gambling and sponsorship agreement with the French state
gambling monopoly Francaise des Jeux in preparation for
the liberalization of French gambling later this year.
The three-year partnership will see the giant
gambling monopoly sponsor a number of TV shows on TF1
and provide a dedicated i-gaming space on the channel's
website, TF1.fr, which reaches some 15 million unique
users every month.
The deal ties in nicely with
other Bouygues interests like SPS Betting and Eurosport
TV and Eurosportbet, an online gambling operation.
The i-gaming site on TF1 will provide lottery and
sports betting products to French gamblers and the
channel's programming will include exclusive content
related to betting and gaming sponsored by FdJ in time
for the football World Cup in South Africa in June.
There is also some synergy in FdJ's booming scratchcard
operations, which will carry TF1 material.
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