PARLAY SIGNS THREE WAY ONLINE GAMBLING DEAL
5 February 2010
Canadian bingo specialist joins with
Atacmedia and Beast Gaming
The Canadian online bingo specialist Parlay
Entertainment Inc. has announced a three-way
relationship with Atacmedia and Beast Gaming, which it
is confident will bring new solutions to the online
Atacmedia is an audio-visual
content specialist which develops innovative video-rich
gambling and gaming content for broadcast, the Internet
and mobile and has pioneered unique video streaming
technology that is fully integrated into bingo software
and replicates a player's bingo hall experience.
The company's 'Live Presenter Bingo' is offered in
both 90-number and 80-number formats and is hosted on
Beast Gaming's Alderney-licensed technology platform.
As part of this new relationship, Beast Gaming will
license and market Parlay's Bingo and side game products
through Parlay's managed services offering, Parlay Game
Services (PGS), across a current client base of 15
gaming marketing partners that run within their European
"We are delighted to be developing
a close partnership with Parlay, who are without
question one of the most respected and innovative
technology companies in the online gaming industry,"
said Simon Hannah, partner in Atacmedia. "This new
relationship means we can offer all online partners our
innovative Live Presenter Bingo product combined with
flash bingo and side game products as well. It's a
"The flexibility of our new
managed services platform continues to deliver real
business solutions and value to our partners," said
Perry Malone, CTO & co-founder of Parlay. "The PGS
hosted products will seamlessly extend Atacmedia's
impressive service offering."
This new tri-party
relationship will also see the launch of Atacmedia's
'Live Presenter Bingo' services on Parlay's PGS network.
"Atacmedia's live caller games are a lot of fun
to watch," explained Malone. "With the addition of a
live bingo option, Parlay can further expand the
services offered to our PGS network partners and give
players more product selection and value."
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