gambling in Las Vegas

Casino Loyalty Schemes

A casino loyalty scheme, sometimes known as a “Loyalty Program,” “VIP Scheme,” or “Players Club,” is a feature offered at many online casinos to reward gamblers who play at their site for a while. A loyalty scheme will typically reward these players with extra bonuses and prizes, often related to the monthly amount the gambler bets or deposits. In fact, it is difficult to find a casino that doesn’t have a loyalty scheme, although they vary considerably – in terms of how players join and the rewards they offer.

It’s also worth noting that all casinos run daily, weekly, or monthly promotions for all players, not just loyal ones. These and any terms and conditions will normally be displayed on the “Promotions” page. In addition, most casinos also run extra competitions for “loyal” players with better rewards.

Today’s blog, however, focuses entirely on the loyalty schemes at online casinos, looking at what they are, how they work – and what you need to know before getting involved with one for yourself.

What Are Casino Loyalty Programs?

Casino loyalty programs are designed to reward players for their continued patronage. Like frequent flyer programs from airlines, these programs provide various benefits and perks to players who consistently choose the same casino for gaming.

The concept is simple: the more you play, the more you earn. These programs often use a point-based system, where you accumulate points based on how much you wager. The accumulation of points then determines your status within the program, unlocking different reward levels.

The structure of casino loyalty programs varies, but most follow a tiered system. Starting at a base level, you work your way up through various tiers by earning points. Each tier offers increasingly attractive benefits. The higher tiers are usually reserved for high rollers and more frequent players, offering exclusive bonuses, personalized service, and sometimes even invites to special events. This tiered system incentivizes players to stay loyal to the casino, as moving up the tiers can significantly enhance their gaming experience.

The rewards offered in these programs are diverse and cater to different player preferences. Common rewards include free spins on slot games, cashback offers, and deposit bonuses. Some casinos even offer their top-tier members physical gifts, exclusive event invitations, and holiday packages. These rewards are a token of appreciation and a way to enhance your gaming experience and potentially increase your chances of winning.

Most casinos also provide a detailed breakdown of how points are earned, which games contribute more to point accumulation, and what rewards are available at each tier. This transparency helps players make informed decisions about their gaming strategy and how to utilize the loyalty program best.

Benefits of Loyalty Schemes

Loyalty programs’ numerous benefits can significantly enhance your online casino experience. Firstly, these programs provide monetary rewards. You can extend your playtime or even boost your bankroll through cashback offers, bonuses on deposits, or free spins. These rewards often come with fewer restrictions than standard bonuses, giving you more freedom in your gaming.

Secondly, loyalty programs enhance your overall experience. Higher tiers often come with personalized customer service, ensuring that any issues you encounter are resolved swiftly and effectively. This level of service adds a personal touch, making your gaming experience more enjoyable. Additionally, exclusive access to new games or early releases allows you to experience the latest in online gaming before the general public.

Third, loyalty programs often offer unique perks beyond the gaming platform. These include invitations to exclusive events, luxury gifts, or even holiday packages. Such experiences are not just about the monetary value but also about feeling valued and appreciated as a player.

Fourthly, the tiered structure of these programs provides a sense of achievement and progression. As you move up the tiers, the sense of accomplishment can be quite rewarding, adding an extra layer of excitement to your gaming experience.

Finally, loyalty programs often provide flexibility in how rewards are used. Unlike one-size-fits-all promotions, these programs allow you to choose rewards that suit your playing style and preferences. Whether you prefer slots, table games, or live casino experiences, there’s usually something in the loyalty program that caters to your interests.

How Do Loyalty Programs Work at Online Casinos?

Loyalty programs at online casinos work through a well-structured system designed to reward players for their consistent play and wagering. Initially, you start at a base level upon joining a program – something that’s usually automatic. As you deposit money, play games, and place bets, you earn points that accumulate over time. These points are the key to progressing through the various levels or tiers of the program. Each tier offers increasingly attractive benefits; the more points you earn, the higher your tier.

The way points are earned varies between casinos. Typically, points are awarded based on the amount of money wagered, with different games contributing differently to point accumulation. For instance, slot games might offer more points per dollar wagered compared to table games. Understanding how points are earned is crucial to maximizing the program’s benefits.

Once you’ve accumulated enough points, you can redeem them for various rewards. This could be in the form of free spins, bonus cash, or other incentives. Some casinos offer a straight exchange system where points can be converted into cash or playing credits. The value of these points often increases as you climb the tiers, making your rewards more valuable over time.

In addition to point accumulation, some loyalty programs include challenges or missions that, when completed, offer extra points or direct rewards. These challenges add more engagement and fun, encouraging you to try different games or strategies. Casumo was well-known for this back in the day, and they helped to popularize the format.

The most exclusive benefits come into play with higher tiers in loyalty programs. These can include personalized customer service, higher deposit and withdrawal limits, faster payouts, and invitations to special events or VIP experiences. For the most dedicated players, these perks significantly enhance the gaming experience, making it more enjoyable and rewarding.

Different Types of Loyalty Programs

If you think that every loyalty program works in the same way, you’d be mistaken. Online casino loyalty schemes can be very different – although there are two pain types of loyalty program: tier-based and points-based. Below, we will examine both types so you know what to expect.


Many casinos operate a “tiered” loyalty scheme where the more you play, the higher you climb. For many players, these work out generally quite well; some players even choose a casino solely on their loyalty program and the way the different tiers work.

Unfortunately, it is often hard to discover the full extent of what’s on offer, and often, you tend to find out these things by playing at one place over time. For example, we’ve seen valued players taken out to meals or offered flights and incentives, though you have to imagine that the better the deal, the more they wager.

A punter who deposits a couple of $k monthly will likely find good deals like these few and far between, whereas a punter regularly risking $10k and up might enjoy more of these freebies with time. No harm in asking the casinos what they offer if you can’t find information on the website, although much of the time, these are discretionary gifts and not necessarily set to a schedule.


The second type of online casino loyalty program is the points-based scheme. These are among the most common types found in online casinos. These programs operate on a simple principle: the more you play, the more points you earn. These points are typically earned based on the amount of money wagered, and different games may offer different rates of point accumulation. For instance, slot games might provide points more quickly than table games.

The simplicity and straightforwardness of point-based systems make them a popular choice among players, as they offer a clear and tangible way to track progress and rewards.

In a point-based system, the accumulated points can often be exchanged for rewards. This could include bonus cash, free spins, or even physical gifts. The exchange rate of points to rewards might vary depending on your level within the program, making it more advantageous to accumulate a higher number of points.

Some casinos also offer the option to use points to enter special tournaments or access exclusive games, adding an extra layer of excitement to the gaming experience.

Loyalty Program Benefits

It should be no surprise that loyalty programs come with benefits. This, after all, is why casinos offer them – to entice players into joining and to convince them to keep gambling long-term.

From exclusive bonuses to personalized services, the range of benefits offered can significantly vary, adding a layer of excitement and value to the player’s journey. Understanding these rewards is key to maximizing your benefits from a loyalty program and can influence how and where you choose to play. Below, we will examine some of the main perks you’re likely to find at online casinos offering a loyalty program.


Most casinos offer “cashback” as part of their loyalty program; the exception to the rule is that casinos like 32Red operate an “invite only” scheme. Cashback typically means that for every bet placed, the punter accrues a small number of points, which can be redeemed at a specific cut-off point (normally 1,000 points) or on a specific date in a given month.

These points vary but typically reward 1 point for every $10 wagered, with 1 point equal to 1 cent. So 1,000 points might, therefore, equal $10. It’s surprising how quickly these points accrue, as they are based on every bet made rather than the deposit amount.

Most casinos vary the points depending on the game. The games that offer 50/50 options (i.e., red/black bets in Roulette) and Blackjack usually offer 1 point per $10, while slots might offer 2 or 3 points per $10 wagered. Some casinos extend this further and offer up to 5 points per $10 bet on certain slots or games of chance like Keno and Scratch cards. Check the terms of the scheme at each casino.


Levels in loyalty programs add an exciting progression element to your gaming experience. Each tier unlocks better and more lucrative rewards as you climb through the levels. The journey from a new member to a higher tier can be thrilling, as each new level brings a sense of achievement and anticipation for the enhanced benefits that await. This tiered system motivates continuous play, as the rewards become more attractive the higher you climb.

Advancing through levels typically requires accumulating a certain number of points earned by placing wagers on various games. Each level has a specific threshold of points to reach before you can move up. The higher the level, the more points are needed, but the rewards also become more valuable. Some casinos also offer accelerated point earning rates at higher levels, making it easier to maintain your status or advance to the next tier.

The higher-level rewards are often substantially better than those at the base level. These can include higher cashback percentages, larger bonuses, exclusive access to new games, and personalized customer service. Top tiers might offer perks for the most dedicated players, such as invites to special events, dedicated account managers, and even luxury gifts.

Free Spins

Free spins are a common and highly sought-after reward in online casino loyalty programs. They are often used to reward players for reaching a new level or as a part of regular promotional offers. Free spins allow you to play slot games without using your money, yet still give you a chance to win real money. Casinos often use free spins to encourage players to try new slot games or keep them engaged.

The number of free spins awarded can vary greatly, depending on your level in the loyalty program or the specific promotion being offered. Some casinos offer a handful of spins, while others might offer hundreds. The value of each spin can also vary, with some spins being worth more in terms of the potential winnings they offer. This variation in the number and value of free spins adds an exciting dimension to the reward, as it can significantly impact your potential winnings.

One important aspect to consider with free spins is the wagering requirements. These conditions set by the casino dictate how many times winnings from free spins must be wagered before they can be withdrawn.

Understanding these requirements is crucial, as they can vary widely between casinos and impact the free spins’ real value. Some casinos offer free spins with no wagering requirements, too. These have become increasingly popular and are now widely offered at casinos.


Almost all online casinos that offer a rewards program offer bonuses to players – and these can be distributed either as one-offs or as rewards for players reaching milestones. These bonuses can come in various forms, such as extra playing credits, larger deposit bonuses, or cashback offers.

As you go from one level to the next, the size and frequency of the bonuses typically increase. This might mean higher percentage match bonuses on deposits, larger cashback percentages on losses, or more generous bonus credits. The increasing nature of these rewards entices players to continue playing and ensures that loyal, regular players are actually rewarded.

Some loyalty programs also grant bonuses based on specific actions or achievements, such as playing a certain number of games, participating in tournaments, or even marking your anniversary with the casino.

The allocation of these bonuses is usually automatic, meaning you don’t have to claim them manually. However, some of the older casino rewards programs may require you to contact the customer support team to claim the bonuses. Thankfully, this is becoming increasingly rare at online gambling websites.

Personalized Perks

Personalized perks can also be offered in casino rewards programs, although they’re often reserved for higher-level VIP players. Online casinos that offer personalized perks generally work on a levels-based system; as you reach high levels or meet pre-determined thresholds, you’ll begin to receive ‘perks’ and bonuses tailored for your specific gameplay.

One of the most notable personalized perks is the provision of a dedicated account manager. This service is usually reserved for VIP players, offering them a dedicated point of contact – so they don’t need to go through the standard customer support channels. These account managers also keep an eye on your gaming and might offer personalized bonuses or game recommendations based on your play history.

Another personalized perk is the customization of promotional offers. Instead of generic promotions, VIP players often receive offers that match their gaming habits. For example, you might receive free spins on new or favorite slot games if you prefer playing slots. If table games are more your style, you could receive bonuses tailored to blackjack or roulette.

Finally, some online casino rewards programs offer physical gifts, too. For example, their VIP host or account manager may ask the highest-staking players what type of sports they like – and they may then receive tickets to matches. Of course, these perks are reserved for high-stakes players, so don’t expect to receive this service unless you spend significant amounts at a casino.

Comp Points: An Introduction

Comp points were popular back then, with many US-facing online casinos offering them. Today, they’re largely replaced with loyalty points (the two are pretty much the same), but some sites still have separate comp points and loyalty program schemes, so we’ll briefly explain what comp points are here.

The basic principle behind comp points is simple: the more you play, the more points you accumulate. These points can then be redeemed for bonus cash. On the other hand, loyalty points can sometimes be redeemed for other perks like free spins and bonuses, too.

The accumulation of comp points is typically tied to the amount you wager, with different games offering different accumulation rates. For example, slot games might earn more points per dollar than table games. This is due to video slots offering a much higher house edge.

In addition to being redeemable for rewards, comp points often play a crucial role in determining your tier within the loyalty program. Each tier requires certain points to enter or maintain, making comp points the key to unlocking higher tiers and levels.

How To Join a Casino Loyalty Program

Joining a casino loyalty program is typically a straightforward and user-friendly process designed to seamlessly integrate with your gaming experience. Usually, the process begins when you register and make your first deposit at the online casino. Many casinos automatically enroll new players in their loyalty program, ensuring that you start earning benefits right from your first bet.

For casinos requiring manual enrollment in their loyalty program, the process is as simple as clicking a button in your account section or opting in through a promotional email. It’s always a good idea to read the terms and conditions of the program before joining to ensure you understand how the program works and what benefits are available.

Once enrolled in the program, you’ll start accumulating points or benefits per the program’s structure with every game you play or bet you place. Some online casinos will also reward you for making deposits. This allows you to enjoy earning online casino rewards even when you’re not playing casino games!

Most online casinos have a user-friendly interface where you can easily track your progress within the loyalty program. This includes viewing your current level, points earned, and available rewards or benefits. This transparency helps you stay informed about your status and the benefits you can expect to receive.

You must also remain active to continue benefiting from a VIP scheme. For example, some programs may have requirements to maintain your status, such as earning certain points within a specific timeframe. Keeping an eye on these requirements ensures you don’t miss out on the rewards and perks of being part of the loyalty program.

Earning and Redeeming Loyalty Points

Do you remember how we talked about comp points being slightly different from loyalty points? In this section, we’ll explore why loyalty points differ slightly. Unlike comp points, which are typically earned based solely on wagering, loyalty points can often be accumulated through various activities within the casino. This might include participating in certain promotions, logging in regularly, or referring friends to the casino.

The redemption process for loyalty points is usually straightforward and user-friendly. You can redeem your points in many programs through the casino’s website or app. The redemption options might include bonus cash, free spins, or other perks like reload bonuses or even access to exclusive casino games. Some programs also offer a tiered redemption system, where the value of the points increases as you climb the loyalty ladder.

However, it’s important to be aware of the expiration policy for loyalty points. Some programs require you to redeem your points within a certain timeframe, after which the points may expire. You may also need to complete wagering requirements before any bonuses from your points can be withdrawn – so, as always, read the terms and conditions in full to ensure you understand how loyalty points work at your chosen online casino!

VIP Programs Vs. Loyalty Schemes

VIP and loyalty programs are designed to reward players, but they have key differences in structure, exclusivity, and the types of rewards offered. VIP programs are typically more exclusive and are often by invitation only. They are designed for high rollers or players who spend significant amounts at the casino. In contrast, loyalty programs are generally open to all players, with rewards and tiers accessible based on the player’s activity and wagering.

One of the main differences lies in the level of personalization and service. VIP programs often offer highly personalized services, such as dedicated account managers, tailored bonuses, and special treatment. These perks reflect the high level of commitment and spending by VIP members. Loyalty programs, while offering personalized rewards, generally do this at a broader level and with a more standardized set of rewards and benefits.

The rewards and benefits in VIP programs are usually worth much more than those in standard loyalty programs. For example, VIPs can enjoy exclusive access to high-stakes games, higher deposit and withdrawal limits, faster payouts, and invitations to special events and luxury experiences. While still valuable, loyalty program rewards are typically more focused on enhancing the regular gaming experience with bonuses, free spins, and similar perks.

Naturally, it’s usually a lot harder to reach VIP status. Achieving VIP status is usually achieved by spending a lot of money at a casino – for prolonged periods – whereas loyalty programs allow players to advance through levels based on a wider range of activities, not just from betting a lot of money.

Online Loyalty Programs Compared To Land-Based Casino Schemes

Comparing online casino loyalty programs to those offered by land-based casinos reveals some interesting differences, primarily influenced by the nature of the platforms. Online loyalty programs benefit from the digital environment, seamlessly integrating the gaming experience. Players can easily track their progress, view available rewards, and redeem points with a few clicks.

This ease of access and transparency is a significant advantage of online programs. Moreover, due to significantly lower overheads, online casino loyalty programs can usually offer more generous bonuses and promotions. The exception is in a place like Vegas, where they already have the infrastructure and ability to offer hugely valuable comps – like free rooms – without paying third parties.

Now, when it comes to land-based casinos and their loyalty programs, they’re pretty different from online casino loyalty programs. Land-based casino loyalty programs often rely on physical cards and in-person interactions to track and redeem points. Most require you to present your card when sitting down at a casino table game, and the dealer will then enter the amount of money you bring to the table into a machine.

Another key difference is the range of rewards and how they are offered. Online casinos can provide a wider variety of rewards that suit different types of players, including bonuses, free spins, and cashback. Online casino loyalty programs can also track your gameplay much better, too – so you could, for example, receive free spins on slots you play a lot.

On the other hand, land-based casinos tend to offer rewards that can be enjoyed within their premises, such as complimentary hotel stays, free meals, or tickets to shows. Both types of loyalty programs have their benefits. Still, for many players, those offered at online casinos are better, as they provide more immediate rewards and generally don’t require you to spend as much money.

Tips For Getting the Most out of Loyalty Programs

To get the most out of casino loyalty programs, there are several tips you can follow. First and foremost, understand the details of the program. Review the terms and conditions to know how points are earned, the different reward levels, and how to redeem your points or rewards. Understand exactly what casino bonuses you can claim from the online casino rewards program and know what to do once you receive the bonus funds.

Secondly, you should also choose an online casino that offers a loyalty program that suits you. For example, if you tend only to play casino table games, there’s not much point in joining an online casino if their loyalty program is geared towards slot players only. After all, you’ll be receiving casino bonuses for your loyalty, so you want to ensure you can enjoy the bonuses on games you’re actually going to play.

Thirdly, you’ll want also to try to play strategically. Try to choose games that offer the best point accumulation or that contribute more significantly to advancing through the levels of the program. This doesn’t mean you should only play these games, but knowing which games offer more points can help you accumulate rewards faster.

Lastly, keep track of your points and rewards. Be aware of any expiration dates for points or unused rewards. Regularly check your status to make sure you’re not missing out on any benefits and to plan your gaming activities accordingly. Staying informed and proactive about your participation in the program ensures that you don’t leave any potential money on the table!

Casino Loyalty Programs: Our Conclusion

In conclusion, casino loyalty programs, whether online or land-based, offer a range of benefits and rewards that are all designed to reward you for your loyalty. It’s well worth looking at casino loyalty programs before you begin playing casino games if you think you’ll spend large amounts of money at an online casino, as you’d be surprised how much the rewards can add up over time.

Thankfully, virtually all online casino loyalty program offers you’ll find at Casinomeister are great – with many offering bonuses and promotions without wagering requirements, regular free spins, and monthly (or even weekly) perks – so make sure to check out the Accredited Casinos section here, and choose a casino you like the look of! Don’t forget to choose an online gambling site with a great welcome bonus, too!