Zynga Poker Now On Snapchat

Decade-old free-play poker app now available on social media platform

Veteran US games developer Zynga has announced the launch of its popular ten-year-old free-play poker app on social media platform Snapchat, making the Texas Hold’em based app available to the platform’s reportedly 158 million daily users.

The app is available in iOS and Android formats.

Snapchat is the latest social media targeted by Zynga, which has games on platforms like Yahoo, MySpace and Facebook.

Despite its longevity, Zynga Poker continues to be popular, with independent online poker monitor Pokerscout reporting that over the past week it has averaged 38,500 daily players. The app is Zynga’s third biggest revenue generator, behind the company’s social slots product and the ever popular Farmville.