Xtip Expands Sponsorship Strategy
By Brian Cullingworth, Last updated Sep 9, 2016
With three new partnerships
Gauselmann Group's German sports betting platform operator XTiP has announced three new sponsorship deals which extend existing, and creates new, partnerships.
As part of an overall communication strategy, XTiP extended its existing partnership with VfL Wolfsburg and formed new sponsorship partnerships with first and second division football clubs FC Heidenheim 1846 and DSC Arminia Bielefeld.
"Football means a lot of emotion, entertainment, excitement and above all joy. There is hardly a sport where sports betting could be better aligned," Dr. Peter Reinhardt, marketing manager at XTiP said.
The company will expand its presence through in-stadia brand promotions and media activity in the form of online advertising and social media sweepstakes.
Online Casino News Courtesy of Infopowa
Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.
We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.
His passing in February 2019 was a dark day for us. He will be forever missed.
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