World Cup Wagering Helps Bet-at-home Quarterly

By Brian Cullingworth, Last updated Aug 15, 2014

GGR in H1-2014 up 27.9 percent

Betclic Everest Group subsidiary has delivered further strong growth in Q2-2014, aided by solid business flowing from the World Cup football festival in Brazil during the quarter.

Earnings before tax rose y-o-y by Euro 1.9 million to Euro 9.3 million, while GGR for the half-year to June 30 soared 27.9 percent to Euro 53.1 million, with amounts wagered up 18.5 percent year-on-year to Euro 1.078 billion.

Despite heavier than usual marketing spend on the World Cup in the quarter, which drove half-year marketing costs up 48 percent to Euro 24.6 million, the company was pleased with the return on investment on the World Cup and performance overall, commenting that the new players brought in by the football festival hold the promise of increased future business.

Bet-At-Home's player base increased by 400,000 to 3.8 million, thanks to the World Cup.

Online Casino News Courtesy of Infopowa

Brian Cullingworth

Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.

We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.

His passing in February 2019 was a dark day for us. He will be forever missed.

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