New deal follows agreement earlier this week to sponsor Aston Villa
The UK online and land betting group William Hill plc is expanding its football sponsorship strategy with gusto, it seems; following an agreement to sponsor Aston Villa earlier this week (see previous InfoPowa report) it announced Wednesday that it has also inked a deal with Crystal Palace FC for the 2014-2015 season.
Crystal Palace chairman Steve Parish welcomed the betting group as his club's official betting partner, and said he looked forward to a long association with the gambling group.
Kristof Fahy, chief marketing officer at William Hill, said: "The Barclays Premier League is the most watched domestic football competition in the World – and this deal with Palace gives us a gateway to introduce a whole new global audience to the William Hill brand."
Online Casino News Courtesy of Infopowa