William Hill Subsidiaries hit with Penalty Fees by Swedish Regulator

By Simon Wright, Last updated Jun 30, 2023

The William Hill owned brands Mr Green and Evoke have been hit with penalty fees by the Swedish gaming regulator Spelinspektionen, after both were to have been found to be in breach of their reporting obligations, as laid out in the terms of their respective Swedish operator licenses.

A brief statement on Spelinspektionen’s site states: “Both Evoke Gaming Ltd and Mr Green Limited  have breached their reporting obligation to the Swedish Gaming Inspectorate. The companies have for a long time had shortcomings in their reporting and what has been reported has subsequently proved to be incorrect.”

Additionally, “Anyone who has received a Swedish gaming license is covered by regulations and general guidelines (LIFS 2018: 2) on gaming responsibility and must each year report certain information regarding gaming responsibility.”

Evoke Gaming Ltd is responsible for the operation of the following sites licensed in Sweden: bertil.com, mamamiabingo.com, redbet.com, williamhill.com, williamhill.se, vinnarum.com

Evoke Gaming Ltd were ordered to pay a penalty fee of SEK 450,000, whilst Mr Green were ordered to pay a penalty of SEK 1,000,000.

William Hill’s business interests outside of the US, to include their UK betting shop estate of over 1,000 branches, are in the process of being acquired by 888 Holdings plc, in a deal worth £1.95bn.

Simon Wright

Simon Wright has been both a player and an observer of the online casino industry for over 15 years. His knowledge of the online casino industry – to include sports is massive. Not many folks have the experience or his knowledge about online gambling. His adoration of football is also noted. He has painted his house blue (Chelsea) and annoys his neighbors with local football songs on game days.

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