William Hill this week launched their new Colombian facing site WilliamHill.co, following their acquisition of a majority stake in the Colombian operator Alfabet S.A.S back in December of last year. The launch of WilliamHill.co sees the British bookmaker’s first entry into the lucrative regulated Latin American marketplace.
Alfabet S.A.S holds a licence from Coljuegos the Colombian gambling regulator and this has enabled William Hill to launch a dedicated branded site, making Colombia the 9th regulated territory that the company now operates in.
Commenting on the launch of WilliamHill.co, Ulrik Bengtsson the Chief Executive of William Hill LTD said: “I am thrilled to see WilliamHill.co launched within such a short timeframe. This launch includes the full integration of the Alphabet team into our international business hub in Malta and marks our first entry into a regulated Latin American state.”
“We are delighted to have the Alfabet team join our international team and excited by the opportunity to deliver a very competitive product and safe player experience under the William Hill brand in Colombia”
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